Results 61 to 70 of about 6,154,557 (379)
The Usage of Personal Data as Content in Integrated Marketing Communications [PDF]
, 2020 Personal user data has proven extremely valuable for firms in the digital age. The wealth of data available to firms has provided unprecedented access into the world of the consumer.
Donlin, Victoria
core
Content-boosted Matrix Factorization Techniques for Recommender Systems [PDF]
, 2013 Many businesses are using recommender systems for marketing outreach. Recommendation algorithms can be either based on content or driven by collaborative filtering.
Nguyen, Jennifer, Zhu, Mu
core +1 more source
A framework for categorizing social media posts
Cogent Business & Management, 2017 Brand posts are concise and recurrent updates created by brands and sent out to their followers on social media. Brand posts play a crucial linking role by connecting brands to their customers and fans on a daily basis.
Wondwesen Tafesse, Anders Wien
doaj +1 more source
Content Delivery and Vertical Integration in On-line Content Markets [PDF]
Review of Network Economics, 2005 On-line content delivery and vertical alliances between conduit and content providers are nowadays crucial issues in on-line content markets. In this paper, we discuss and compare two types of model for on-line content delivery: push and pull. We assume non-zero marginal cost for network transits, justified by the presence of network services for ...
LANZI, DIEGO, MARZO, MASSIMILIANO
openaire +4 more sources
The Effect of Content Marketing in Social Media on Brand Loyalty and Purchase Intention
Journal of Business Management and Economic Research, 2022 Content marketing emerges as a powerful marketing tactic for the digital, rapidly changing information world. With the development of internet technologies and the emergence of social media, content has become an important part of the marketing strategy.
Khadija Jafarova, Metehan Tolon
semanticscholar +1 more source
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management, 2022 Objective: This study aims to determine the role of social word of mouth in mediating the influence of digital content marketing on visiting interests. Design/Methods/Approach: This research uses a purposive sampling technique on 385 respondents who used
I. Dewi, P. Yudhistira, N. Agustina
semanticscholar +1 more source
Content marketing: A new form of postmodern communication in tourism [PDF]
TIMS: Acta, 2013 In the context of a changing marketing paradigm and the transition from the modern to the postmodern marketing concept, the communication between consumers and organizations has changed.
Radenković-Šošić Bojana
doaj +1 more source
Prima: Journal of Community Empowering and Services, 2023 Community Empowerment through Digital Marketing Training in Agricultural Product SMEs in Bodag Village, Madiun, East Java. Micro, Small and Medium Enterprises (MSMEs) are often faced with problems related to the limited range of product marketing because
Prakoso Adi +7 more
doaj +1 more source
, 2019 Content marketing is a form of selling focused on creating, publishing, and distributing content for a targeted audience of On line. To Attract attention and generate leads To Expand their customer base To Generate or increase online sales To Increase brand awareness or credibility To Engage an on-line community of users There will always be steps and ...
R. Vasinagalakshmi, T. Sangeetha
openaire +1 more source
Cholesterol Content of Market Eggs
Poultry Science, 1971 Abstract IN recent years, there has been some hesitancy on the part of the general public in the use of eggs due to their considerable cholesterol content. High cholesterol levels in the diet have been linked with increased incidence of atherosclerosis (Friedman, 1968).
D. E. Turk, B. D. Barnett
openaire +3 more sources