Results 61 to 70 of about 1,256,030 (345)

Bibliometric insights into the evolution of digital marketing trends [PDF]

open access: yesInnovative Marketing
This bibliometric analysis aims to delineate the progression of research in the domain of digital marketing by examining 513 English-language articles published in Scopus during the period of 2003–2024.
Nguyen Minh Sang
doaj   +1 more source

DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT

open access: yesJurnal Manajemen dan Wirausaha, 2021
The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the deve­lopment of e-commerce and the large number ...
Zakiya Umami, Gede Sri Darma
doaj   +1 more source

Increasing IPE Awareness through Social Media and Leveraging Visual Content [PDF]

open access: yes, 2016
Background: Social networking is the most popular online activity and increasingly where students, health professionals, and patients get information[i].
Sherburne, BS, Abigail   +1 more
core   +1 more source

The Usage of Personal Data as Content in Integrated Marketing Communications [PDF]

open access: yes, 2020
Personal user data has proven extremely valuable for firms in the digital age. The wealth of data available to firms has provided unprecedented access into the world of the consumer.
Donlin, Victoria
core  

Predicting and Comparing the Subjective Health Experience of Older Cancer Survivors and Non‐Cancer Survivors: A Modeling Approach

open access: yesAging and Cancer, EarlyView.
This study underscores the significant influence of frailty and vitality on the subjective health experience of older cancer survivors with acceptance and control emerging as salient mediators. These findings affirm the conceptual and empirical robustness of the model highlighting its potential utility in shaping future interventions for older cancer ...
Damien S. E. Broekharst   +4 more
wiley   +1 more source

Amyotrophic Lateral Sclerosis Prevalence Projection in 2040: A Less Rare Disease

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To project ALS prevalence across multiple countries through 2040, accounting for both population aging and increased survival. Methods Data from the Piemonte and Valle d'Aosta ALS register (PARALS) was used to estimate the trends in incidence and prevalence from 2005 to 2019. Survival trends over this period were also assessed.
Rosario Vasta   +18 more
wiley   +1 more source

Beliefs and adoption of AI in content marketing: Insights from South African marketing agencies

open access: yesSouth African Journal of Information Management
Background: Notwithstanding a large body of academic literature on artificial intelligence (AI) in computer science and other technical fields dating back decades, research is needed on how AI is applied in the context of marketing.
Charmaine du Plessis, Christelle Swart
doaj   +1 more source

Comparing the Impact of Brand and User-Generated Video Content on Online Shoppers’ Purchasing Intentions

open access: yesOrganizacijų Vadyba: Sisteminiai Tyrimai, 2022
Social media enables users to share their purchase experiences. Nevertheless, video content marketing tactics enable companies to influence the attitudes of online shoppers to increase their purchase intentions.
ISRAFILZADE Khalil, BAGHIROVA Sakina
doaj   +1 more source

Real‐World Investigation of Satralizumab in Patients With Neuromyelitis Optica Spectrum Disease

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Satralizumab, a monoclonal antibody targeting the interleukin‐6 receptor, has demonstrated efficacy in clinical trials for neuromyelitis optica spectrum disorder (NMOSD). However, its real‐world effectiveness and safety compared to conventional immunosuppressive therapies remain uncertain.
Li‐Tsung Lin   +2 more
wiley   +1 more source

Use of Symptomatic Drug Treatment for Fatigue in Multiple Sclerosis and Patterns of Work Loss

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To describe the use of central stimulants and amantadine for fatigue in MS and evaluate a potential association with reduced work loss in people with MS. Methods We conducted a nationwide, matched, register‐based cohort study in Sweden (2006 to 2023) using national registers with prospective data collection.
Simon Englund   +3 more
wiley   +1 more source

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