Cayamo - A case study of a music themed cruise [PDF]
Purpose - This paper aims to provide a look at an unusual emerging market though its main aim is to provide a rich and colourful exercise for teaching marketing.
Issue edited by Assistant Editor Michael +1 more
core +1 more source
A novel, temperature‐controlled post‐consolidation unit is developed to test its potential to improve the melt impregnation process used to manufacture continuous fiber‐reinforced filaments for additive manufacturing of high‐performance thermoplastics.
Daniel Beermann +2 more
wiley +1 more source
A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution. [PDF]
Binh Nguyen PM, Pham XL, To Truong GN.
europepmc +1 more source
Cooperative Wool Marketing Pools and Warehouses: Industry Update, Issues and Options [PDF]
In 1981, there were 158 cooperative wool marketing pools and 9 cooperative warehouses. Pools operate a few days each year to assemble and sell wool. Warehouses operate daily and also grade, store, and blend wool to buyer specifications.
Hogeland, Julie A., Sronce, Philip W.
core +1 more source
Social Media Marketing Integration: Agile Project Management [PDF]
The implementation of digital and social media strategies to currently existing marketing strategies requires extensive knowledge and expertise. Project management techniques and practices can be utilized to implement this change and determine its ...
Holst, Ida M
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Screen‐Printed Flexible Piezoelectric Force Sensor Array with Electromagnetic Interference Shielding
This article introduces a flexible screen‐printed piezoelectric sensor array designed for low‐frequency healthcare applications such as tactile sensing and cardiovascular monitoring. The device integrates interface electronics enabling the simultaneous acquisition of up to 128 signals, along with flexible EMI shielding that significantly reduces noise ...
Joseph Faudou +6 more
wiley +1 more source
Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention. [PDF]
Li CH +7 more
europepmc +1 more source
Intelligent radiative cooling devices, adaptable to various weather conditions, have the potential for year‐round energy savings. This study introduces a sustainable dual‐mode film made from polycaprolactone nanofibers and upcycled chip bags for effective thermal management.
Qimeng Song +4 more
wiley +1 more source
Beyond Advertising Narratives: “Josefinas” and their storytelling products
In the last few years, advertising narratives have become increasingly important. Facing an environment of fierce competition and communication overload, brands needed to reinvent their communication strategies, and stories became protagonists ...
Liliana Dias, Patrícia Dias
doaj +1 more source
Modern marketing,determinant concept in the reappraisal of business and organizational professions and of training professionals in the new economy [PDF]
The content of marketing is countinously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing.
Valerica Olteanu
core

