Results 101 to 110 of about 5,054 (257)

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Valoración económica del patrimonio natural: las áreas naturales protegidas

open access: yesEspacio y Desarrollo, 2011
Economic Valuation of the natural patrimony: Protected Natural Areas This paper offers some knowledge about the utility of Economic Valuation of Assets out of  market methods, to allow management in general and as a guide to the planning of natural ...
Zaniel I. Novoa Goicochea
doaj  

Determinants of willingness to pay for health services: a systematic review of contingent valuation studies. [PDF]

open access: yesEur J Health Econ, 2022
Steigenberger C   +3 more
europepmc   +1 more source

Consumers' Willingness to Pay a Premium for Climate‐Friendly Food Production: The Role of Production Method Information and Social Norms

open access: yesAgribusiness, EarlyView.
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo   +5 more
wiley   +1 more source

Considering household size in contingent valuation studies [PDF]

open access: yesEnvironmental Economics, 2013
Michael Ahlheim, Friedrich Schneider
doaj  

Acceptance and willingness to pay under the different COVID-19 vaccines: A contingent valuation method. [PDF]

open access: yesRes Social Adm Pharm, 2022
Prasert V   +2 more
europepmc   +1 more source

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

open access: yesAgribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa   +1 more
wiley   +1 more source

An almost ideal elicitation contingent valuation method [PDF]

open access: yesEnvironmental Economics, 2012
Ming-Ta Su, Pei-Ing Wu, Je-Liang Liou
doaj  

Home - About - Disclaimer - Privacy