Desenvolvimento de metodologia coolhunting [PDF]
, 2008 Os estudos sobre pesquisa de tendências em geral e sobre coolhunting em particular, são ainda escassos. Este tipo de pesquisa revela-se cada vez mais importante no desenvolvimento de novas colecções de produtos de moda. Antecipar as tendências é importante nas presentes condições de mercado, devido ao encurtamento do ciclo de vida dos produtos.
Picoli, Julia Isoppo
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Implementación de “Coolhunters” como estrategia innovadora y su aplicabilidad en empresas Colombianas [PDF]
, 2016 El mercado no es estático y para revisar como la observación de las tendencias de consumo, pueden ser una excelente herramienta estratégica, se amplió el concepto de “Coolhunters”, a través del cual no solamente se identificará la diversidad del consumo sino también la importancia de implementar a estos elementos dentro de las empresas Colombianas ...
Calderón Quintero, Jhary Jonathan +1 more
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Algorithmic brands: a decade of brand experiments with mobile and social media [PDF]
, 2015 This article examines how brands have iteratively experimented with mobile and social media. The activities of brands – including Coca-Cola, Virgin and Smirnoff – at music festivals in Australia since 2005 are used as an instructive case.
Carah, Nicholas
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Coolhunting : evaluating the capacity for agency and resistance in the consumption of mass produced culturally-relevant goods [PDF]
, 2018 Mosielski, Jasmin Maria Teresa
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Trends Management applied to Branding and Cultural Management [PDF]
, 2016 trends studies are giving their first steps in academia, after having proven themselves in the social and corporate fields. Now it is important to develop scientific models for the application of trends studies, including their major tool and discipline:
Gomes, Nelson Pinheiro
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Кулхантинг як метод дослідження нових трендів [PDF]
, 1990 Copia digital.
Малинка, О. Я.
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Las estrategias publicitarias de las marcas en el contexto de crisis [PDF]
, 2011 The economic crisis has shown a situation that had been happening on strategic communication for years: the undermining of the established advertising model.
Alameda García, David +2 more
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Coolhunting: in loco fashion trends research methodology [PDF]
, 2015 ISSN:2237-2954Os novos produtos de moda lançados a cada temporada não são desenvolvidos ao acaso. A criatividade do designer, a ser utilizada de maneira eficiente para um mercado competitivo, precisa ser muito bem articulada no sentido de se adequar ao ...
Broega, A. C. +2 more
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Co-Creation: Viewing Partnerships Through A New Lens [PDF]
, 2016 Collaboration remains an on-going discourse throughout the funder community, but little has been written about explorations or innovations into different ways of working collectively, beyond what was established decades ago.The Connecticut legislation ...
Patricia Bowie
core
Design of Services for the Incremental Innovation Management in SMEs [PDF]
, 2020 [EN] The article presents an empirical study with small and medium Peruvian businesses in the health and hotel industries aiming to develop incremental innovative products and services through insights, ideas generation, and solutions validation at the ...
Carvalho-Proença, Joaquim Jose +1 more
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