Results 21 to 30 of about 879 (98)
The influence of English on Spanish fashion terminology: -ing forms [PDF]
, 2014 As has been the case with other European languages, Spanish has welcomed the arrival of English words, in spite of all purist efforts to the contrary. Moreover, it has not only adopted and adapted true Anglicisms but it has also created other forms based
Balteiro, Isabel
core +1 more source
The Social Network Position of Lead Users [PDF]
, 2015 The field of lead user research has seen a great deal of attention from academics and practitioners alike. However, we still lack a full understanding of the nature of users with high potential for innovation.
Franke, Nikolaus +3 more
core +1 more source
Too Cool at School - Understanding Cool Teenagers [PDF]
, 2012 Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of ...
Fitton, Daniel +4 more
core
Сучасні підходи до дослідження маркетингового середовища [PDF]
, 2014 Останні 5-7 років можна все більше спостерігати, що такі елементи маркетингових комунікацій як радіо- та телевізійна реклама, холодні дзвінки, масова розсилка кореспонденції рекламного чи іншого характеру людям, які не висловили бажання її одержувати по ...
Базь, М.О. +1 more
core
Access-Based Consumption: The Case of Car Sharing [PDF]
, 2012 Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well theorized.
Bardhi, F., Eckhardt, G.M.
core +1 more source
Trendwatching as the tool of definition of strategic directions of development [PDF]
Marketing i Menedžment Innovacij, 2011 Article is devoted the analysis of modern approaches to understanding of the marketing tool of definition of strategic targets trendwatching. Historical development of a direction and sights of leading scientists of the present which is carrying out its ...
A.S. Rosohataya, N.S. Illiashenko
doaj
, 2011 In their pursuit of the public good, foundations face two competing forces -- the pressure to do something new and the pressure to do something proven. The epigraph to this paper, "Give me something new and prove that it works," is my own summary of what
Lucy Bernholz
core
The management of culture : professional challenges of managing narratives and brands in a changing cultural environment [PDF]
, 2017 This paper explores the relations between culture, consumer behavior and management, introducing a new perspective for the study of cultural management, in order to activate better relationship strategies between brands and their audiences. The objective
Gomes, Nelson Pinheiro
core +2 more sources
¿La fi de la comunicació de massa? [PDF]
, 2010 Text de la conferència que el Dr.
Tresserras, Miquel
core +1 more source
Tendências de Cores: Um Estudo pelo Ponto de Vista do Comportamento do Consumidor
ModaPalavra e-periódicoO objetivo geral desta pesquisa é desenvolver um esquema inicial a respeito do estudo de tendências de cores que incorpore estudos de comportamento do consumidor. Assim, para atingir os objetivos propostos, a presente pesquisa pautou-se por uma pesquisa
Paula Csillag, Ricardo Zagallo Camargo
doaj +1 more source