Results 11 to 20 of about 879 (98)
Coolhunting : evaluating the capacity for agency and resistance in the consumption of mass produced culturally-relevant goods [PDF]
, 2018 Mosielski, Jasmin Maria Teresa
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Algorithmic brands: a decade of brand experiments with mobile and social media [PDF]
, 2015 This article examines how brands have iteratively experimented with mobile and social media. The activities of brands – including Coca-Cola, Virgin and Smirnoff – at music festivals in Australia since 2005 are used as an instructive case.
Carah, Nicholas
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Кулхантинг як метод дослідження нових трендів [PDF]
, 1990 Copia digital.
Малинка, О. Я.
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Coolhunting: in loco fashion trends research methodology [PDF]
, 2015 ISSN:2237-2954Os novos produtos de moda lançados a cada temporada não são desenvolvidos ao acaso. A criatividade do designer, a ser utilizada de maneira eficiente para um mercado competitivo, precisa ser muito bem articulada no sentido de se adequar ao ...
Broega, A. C. +2 more
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Las estrategias publicitarias de las marcas en el contexto de crisis [PDF]
, 2011 The economic crisis has shown a situation that had been happening on strategic communication for years: the undermining of the established advertising model.
Alameda García, David +2 more
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Trends Management applied to Branding and Cultural Management [PDF]
, 2016 trends studies are giving their first steps in academia, after having proven themselves in the social and corporate fields. Now it is important to develop scientific models for the application of trends studies, including their major tool and discipline:
Gomes, Nelson Pinheiro
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Co-Creation: Viewing Partnerships Through A New Lens [PDF]
, 2016 Collaboration remains an on-going discourse throughout the funder community, but little has been written about explorations or innovations into different ways of working collectively, beyond what was established decades ago.The Connecticut legislation ...
Patricia Bowie
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Coolhunting for the World's Thought Leaders
, 2013 Presented at COINs13 Conference, Chile, 2013 (arxiv:1308.1028)
Frick, Karin +2 more
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Application of Marketing Tools of Experiential Marketing in the Internet Sphere [PDF]
, 2017 The article examines the concept of experiential marketing in the context of production promoting in the Internet sphere. Two groups of motives for user interaction with content in the network are identified - active and passive.
Kurbatova, Yuliia, Ryabukha, Maria
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Design of Services for the Incremental Innovation Management in SMEs [PDF]
, 2020 [EN] The article presents an empirical study with small and medium Peruvian businesses in the health and hotel industries aiming to develop incremental innovative products and services through insights, ideas generation, and solutions validation at the ...
Carvalho-Proença, Joaquim Jose +1 more
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