Results 21 to 30 of about 849 (94)
Application of Marketing Tools of Experiential Marketing in the Internet Sphere [PDF]
, 2017 The article examines the concept of experiential marketing in the context of production promoting in the Internet sphere. Two groups of motives for user interaction with content in the network are identified - active and passive.
Kurbatova, Yuliia, Ryabukha, Maria
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The influence of English on Spanish fashion terminology: -ing forms [PDF]
, 2014 As has been the case with other European languages, Spanish has welcomed the arrival of English words, in spite of all purist efforts to the contrary. Moreover, it has not only adopted and adapted true Anglicisms but it has also created other forms based
Balteiro, Isabel
core +1 more source
Сучасні підходи до дослідження маркетингового середовища [PDF]
, 2014 Останні 5-7 років можна все більше спостерігати, що такі елементи маркетингових комунікацій як радіо- та телевізійна реклама, холодні дзвінки, масова розсилка кореспонденції рекламного чи іншого характеру людям, які не висловили бажання її одержувати по ...
Базь, М.О. +1 more
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Too Cool at School - Understanding Cool Teenagers [PDF]
, 2012 Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of ...
Fitton, Daniel +4 more
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The management of culture : professional challenges of managing narratives and brands in a changing cultural environment [PDF]
, 2017 This paper explores the relations between culture, consumer behavior and management, introducing a new perspective for the study of cultural management, in order to activate better relationship strategies between brands and their audiences. The objective
Gomes, Nelson Pinheiro
core +2 more sources
, 2011 In their pursuit of the public good, foundations face two competing forces -- the pressure to do something new and the pressure to do something proven. The epigraph to this paper, "Give me something new and prove that it works," is my own summary of what
Lucy Bernholz
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Access-Based Consumption: The Case of Car Sharing [PDF]
, 2012 Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well theorized.
Bardhi, F., Eckhardt, G.M.
core +1 more source
The Social Network Position of Lead Users [PDF]
, 2015 The field of lead user research has seen a great deal of attention from academics and practitioners alike. However, we still lack a full understanding of the nature of users with high potential for innovation.
Franke, Nikolaus +3 more
core +1 more source
Tendências de Cores: Um Estudo pelo Ponto de Vista do Comportamento do Consumidor
ModaPalavra e-periódicoO objetivo geral desta pesquisa é desenvolver um esquema inicial a respeito do estudo de tendências de cores que incorpore estudos de comportamento do consumidor. Assim, para atingir os objetivos propostos, a presente pesquisa pautou-se por uma pesquisa
Paula Csillag, Ricardo Zagallo Camargo
doaj +1 more source
Topshop Invasion: Fashion Management in Social Media [PDF]
, 2014 Treball Final de Grau en Comunicació Audiovisual. Codi: CA0932. Curs acadèmic 2013-2014TOPSHOP INVASION es una pieza audiovisual basada en la técnica de animación de stop motion cuya función es promocionar la firma de moda británica a través de las ...
Gandolfo Colom, Jesús
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