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Coolhunting: el calor agregado del pronóstico de tendencias en el crecimiento y desarrollo de la imagen de marca [PDF]
, 2010 Miraldo, Jorge Luis
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International Journal of Market Research, 2003
This pervasive influence of Coolhunting is the motivation behind this paper. Being touched by the Coolhunt raised legitimate questions. Client and researcher wanted to know if they should be Coolhunting, or at least doing something similar. The critics (and the public they spoke for) wanted to know if they should acquiesce in the role of quarry in the
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This pervasive influence of Coolhunting is the motivation behind this paper. Being touched by the Coolhunt raised legitimate questions. Client and researcher wanted to know if they should be Coolhunting, or at least doing something similar. The critics (and the public they spoke for) wanted to know if they should acquiesce in the role of quarry in the
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Coolhunting for trends on the Web
2007 International Symposium on Collaborative Technologies and Systems, 2007This paper introduces a new way of measuring the popularity of brand names and famous people such as movie stars, politicians, and business executives. It is based upon the premise that in todaypsilas Internet economy the Web displays a mirror of the real world. Our system uses TeCFlow, a social networking tool developed for the last four years at MIT,
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Coolhunting, account planning and the ancient cool of Aristotle
Marketing Intelligence & Planning, 2003“Cool” is a quality highly desired by consumers and, therefore, highly desired by brand owners, yet it is frequently supposed to be elusive and obscure. Scouting for cool is known as “coolhunting” and its pervasive influence has captivated brand owners and their agencies alike.
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Experience economy in the making: Hedonism, play and coolhunting in automotive song lyrics
Consumption Markets & Culture, 2010The purpose of this paper is to explore contemporary consumer culture in the making. This is done by means of an analysis of historical consumer cultural products. Through an investigation of a subset of lyrics from the Southern California popular music scene of the early 1960s, themes of hedonic consumption and consumer rituals are analyzed.
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From Fashion Forecasting to Coolhunting: Prevision Models in Fashion and in Cultural Production
2012The transition from haute couture to pret-a-porter in the 60’s has created in the fashion industry a great revolution both on the sides of production and consumption. One of the most relevant aspects in this process is the emergent demand of predicting future trends, in order to acquire a higher level of competitiveness compared to competitors.
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Studi di sociologia : 3, 2010, 2010
Within the market research it has been developed, in recent years, a set of research techniques inspired by sociology and anthropology, known as coolhunting or trend research. The aim of coolhunting is to intercept and document emerging trends in consumers’ lifestyles, providing the enterprises with reports containing guidelines for planning future ...
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Within the market research it has been developed, in recent years, a set of research techniques inspired by sociology and anthropology, known as coolhunting or trend research. The aim of coolhunting is to intercept and document emerging trends in consumers’ lifestyles, providing the enterprises with reports containing guidelines for planning future ...
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Coolhunting. Genesi di una pratica professionale eretica
2010Coolhunting: una parola misteriosa per molti, già desueta per gli addetti ai lavori. Una pratica professionale dai confini incerti, esercitata in modo multiforme da ricercatori di mercato, antropologi, sociologi, architetti, designer, stilisti, buyer, ma anche psicologi, giornalisti, consulenti moda, blogger e fotografi, una schiera di «cacciatori di ...
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