Results 181 to 190 of about 14,206 (211)

Perceived Strategic Green Marketing Orientation and Buyer–Supplier Relational Outcomes: Evidence From Small‐ and Medium‐Sized Enterprises

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT As sustainability becomes increasingly central to business relationships, firms are under growing pressure to demonstrate credible environmental commitment. This study examines how perceived strategic green marketing orientation (PSGMO) relates to buyer–supplier relational outcomes among small‐ and medium‐sized enterprises (SMEs).
Riza Casidy, Karolos Papadas
wiley   +1 more source

Buyer–Supplier Relationships in the Modern Supply Chain: Exploring Professionals' Perspectives on Power Balance in Pursuit of Decarbonization

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Decarbonization is a contemporary and critical organizational agenda for meeting climate change goals, but little is known about how strategies deployed to meet decarbonization goals interact with employees' agentic capacities and coping strategies, particularly in the context of supply chain pressures and power dynamics.
Anushree Tandon   +3 more
wiley   +1 more source

Home - About - Disclaimer - Privacy