Results 1 to 10 of about 1,064,012 (336)
Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management [PDF]
Journal of Brand Management, 2020 In this article we chart the evolution of corporate brand management from an organization-centric view based on control to one rooted in a participative cocreated perspective where multiple stakeholders help to build and enrich the brand.
Iglesias O, Ind N.
europepmc +2 more sources
Cogent Business & Management, 2020 The goal of this article was to explore internal stakeholders’ emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A
Brighton Nyagadza +2 more
doaj +2 more sources
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
Cogent Business & Management, 2017 The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo.
Sandra Maria Correia Loureiro +2 more
doaj +2 more sources
Jurnal Aplikasi Manajemen, 2019 This study aims to empirically examine the influence of corporate social responsibility (CSR) on brand loyalty with the brand personality and the corporate reputation as the mediators. This study used Partial Least Square (PLS) to analyze the data.
Arie Pratama Putra +2 more
doaj +3 more sources
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [PDF]
مدیریت بازرگانی, 2021 Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry.
Mohammad Daneshgar +3 more
doaj +1 more source
A conceptual model of corporate storytelling for branding
Communicare, 2022 The purpose of this conceptual paper is to ascertain the relationship between corporate storytelling for branding and internal stakeholders’ perceptions of the corporate brand. The paucity of existing knowledge found in reviewing a variety of literature
Brighton Nyagadza +2 more
doaj +1 more source
Administrative Sciences, 2023 This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its impact on consumer satisfaction.
Joana Araújo, I. Pereira, J. D. Santos
semanticscholar +1 more source
How Does Corporate ESG Management Affect Consumers’ Brand Choice?
Sustainability, 2023 To overcome the serious climate crisis, the world must achieve carbon neutrality. Corporate participation is essential to achieve carbon neutrality, and ESG management is required to realize this.
Hyuck-jin Lee, Tae-hwan Rhee
semanticscholar +1 more source
Sustainability, 2023 Responsible sustainable consumer behavior might serve as a complex pattern of social and environmental issues, consistent with the perspective of sustainability as a construct with both social and environmental pillars.
Tong Jia +4 more
semanticscholar +1 more source
Influence of corporate social responsibility and brand attitude on purchase intention
Spanish Journal of Marketing - ESIC, 2023 Purpose This study aims to analyse the influence of perceived corporate social responsibility (CSR) on purchase intention; this study also examines the mediating effect of generation Y’s attitude towards the brand and the moderating effect of their ...
H. A. Dimuthu +2 more
semanticscholar +1 more source