The Evolution of a Corporate Brand
Its a Book review.
openaire +3 more sources
Brand New Deal: The Branding Effect of Corporate Deal Structures [PDF]
Victor Fleischer
openalex +1 more source
Genomics‐led approach to drug testing in models of undifferentiated pleomorphic sarcoma
GA text Genomic data from undifferentiated pleomorphic sarcoma patients and preclinical models were used to inform a targeted drug screen. Selected compounds were tested in 2D and 3D cultures of UPS cell lines. A combination of trametinib and infigratinib was synergistic in the majority of UPS cell lines tested, which was further confirmed in an ex ...
Piotr J. Manasterski+19 more
wiley +1 more source
The Informal Labor of Content Creators: Situating Xiaohongshu's Key Opinion Consumers in Relationships to Marketers, Consumer Brands, and the Platform [PDF]
This paper critically examines flexible content creation conducted by Key Opinion Consumers (KOCs) on a prominent social media and e-commerce platform in China, Xiaohongshu (RED). Drawing on nine-month ethnographic work conducted online, we find that the production of the KOC role on RED is predicated on the interactions and negotiations among multiple
arxiv
Corporate brand orientation: identity, internal images, and corporate identification matters
J. Balmer, K. Podnar
semanticscholar +1 more source
TRIM24 and TRIM28 are androgen receptor (AR) coregulators which exhibit increased expression with cancer progression. Both TRIM24 and TRIM28 combine to influence the response of castrate‐resistant prostate cancer (CRPC) cells to AR inhibitors by mediating AR signalling, regulation of MYC and upregulating VEGF to promote angiogenesis. Castrate‐resistant
Damien A. Leach+8 more
wiley +1 more source
Corporate Social Responsibility in Supply Chains of Global Brands: A Boundaryless Responsibility? Clarifications, Exceptions and Implications [PDF]
Kenneth Amaeshi+2 more
openalex +1 more source
Understanding and measuring mechanical signals in the tumor stroma
This review discusses cancer‐associated fibroblast subtypes and their functions, particularly in relation to extracellular matrix production, as well as the development of 3D models to study tumor stroma mechanics in vitro. Several quantitative techniques to measure tissue mechanical properties are also described, to emphasize the diagnostic and ...
Fàtima de la Jara Ortiz+3 more
wiley +1 more source
The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand awareness (BA), and the comparison brand (BC).
Luis Alex Carbajal-Rubio+4 more
doaj +1 more source
Corporate Social Responsibility in Supply Chains of Global Brands: A Boundaryless Responsibility? Clarifications, Exceptions and Implications [PDF]
Kenneth Amaeshi+2 more
openalex +1 more source