Results 11 to 20 of about 1,388,367 (399)
Corporate brand value and cash holdings [PDF]
Journal of Brand Management, 2020 Bharadwaj, Neeraj +2 more
core +2 more sources
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [PDF]
مدیریت بازرگانی, 2021 Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry.
Mohammad Daneshgar +3 more
doaj +1 more source
A conceptual model of corporate storytelling for branding
Communicare, 2022 The purpose of this conceptual paper is to ascertain the relationship between corporate storytelling for branding and internal stakeholders’ perceptions of the corporate brand. The paucity of existing knowledge found in reviewing a variety of literature
Brighton Nyagadza +2 more
doaj +1 more source
Administrative Sciences, 2023 This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its impact on consumer satisfaction.
Joana Araújo, I. Pereira, J. D. Santos
semanticscholar +1 more source
Influence of corporate social responsibility and brand attitude on purchase intention
Spanish Journal of Marketing - ESIC, 2023 Purpose This study aims to analyse the influence of perceived corporate social responsibility (CSR) on purchase intention; this study also examines the mediating effect of generation Y’s attitude towards the brand and the moderating effect of their ...
H. A. Dimuthu +2 more
semanticscholar +1 more source
How Does Corporate ESG Management Affect Consumers’ Brand Choice?
Sustainability, 2023 To overcome the serious climate crisis, the world must achieve carbon neutrality. Corporate participation is essential to achieve carbon neutrality, and ESG management is required to realize this.
Hyuck-jin Lee, Tae-hwan Rhee
semanticscholar +1 more source
Sustainability, 2023 Responsible sustainable consumer behavior might serve as a complex pattern of social and environmental issues, consistent with the perspective of sustainability as a construct with both social and environmental pillars.
Tong Jia +4 more
semanticscholar +1 more source
THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj +1 more source
THE INFLUENCE OF INTERNAL CORPORATE COMMUNICATION ON BRAND COMMUNITY
Journal Communication Spectrum, 2022 Many companies implement brand community strategies to increase brand loyalty and brand engagement. Previous research on the brand community has focused more on the marketing aspect, with consumers as the target audience of the strategy.
Ananda Fortunisa, Riska Dwinda Elsyah
doaj +1 more source