Results 251 to 260 of about 12,634 (286)

Digital finance and climate risk information disclosure. [PDF]

PLoS One
Ren H, Huang J, Ren J.
europepmc   +1 more source

From responsibility to value: ESG and long-term corporate value. [PDF]

PLoS One
Fang L, Guo X.
europepmc   +1 more source

Corporate Brand Image And Customers’ Behavioural Intentions: An Empirical Study In Nigeria

, 2019
Ogorchukwu Augustine Isimoya
openalex   +1 more source

Correction to: Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility

Russell Abratt, Emmanuel Silva Quaye, Nicola Kleyn   +2 more
openalex   +1 more source

The Effect of Green Marketing, Corporate Social Responsibility on Brand Equity and Customer Loyalty

, 2015
Rahadian Yusuf Dhuha, Rofiaty Rofiaty, Sunaryo Sunaryo   +2 more
openalex   +1 more source

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Corporate brand

2015
Vincent-Wayne Mitchell, William S. Harvey   +1 more
  +13 more sources

Corporate branding and corporate brand performance

European Journal of Marketing, 2001
Corporate branding necessitates a different management approach. It requires greater emphasis on factors internal to the organisation, paying greater attention to the role of employees in the brand building process. This paper explores the implications of corporate branding for the management of internal brand resources.
Fiona Harris, Leslie de Chernatony
openaire   +1 more source

Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands

Journal of Brand Management, 2015
Corporate heritage brands as a symbol of the past, present and future, represent an interesting and potentially valuable source of information on how brands can endure. Corporate heritage brands require a specific brand management approach. The current study contrasts corporate heritage brand management across two corporate brand types.
Cooper, Holly, Merrilees, Bill, Miller, Dale   +2 more
openaire   +2 more sources

Corporate Brand Cube: Building Strong Corporate Brands

2006 International Conference on Management Science and Engineering, 2006
When Chinese companies start shifting their focus from domestic markets to global markets, corporate branding is an unavoidable issue. We propose a model, Corporate Brand Cube Model (CBCM), to help Chinese companies in their corporate branding. The CBCM is an extension of the current corporate branding frame.
An Shi, Gao Liang, Wang Jian
openaire   +1 more source