Results 271 to 280 of about 1,064,012 (336)

Research on the pathways to high-quality development of tourism SMEs: A perspective of value assigned by quality, standards and brand. [PDF]

Heliyon
Shi J, Xiao Y.
europepmc   +1 more source

Greenwashing and financial performance in public health firms: the mechanism of organizational legitimacy erosion. [PDF]

Front Public Health
Liang Y, Gao X.
europepmc   +1 more source

Understanding reaction to corporate activism: The moderating role of polarization. [PDF]

PNAS Nexus
Braga L, Grinstein A, Tardin M, Perin M.
europepmc   +1 more source

A framework for assessing and managing dependencies in corporate transition plans. [PDF]

iScience
Rose A, Shrimali G, Halttunen K.
europepmc   +1 more source

Overseas residency rights of Chinese listed firms' controllers: Impacts on R&D and public welfare donations. [PDF]

PLoS One
Zhu H, Tian Y, Yang K, Wei S, Yin Y.
europepmc   +1 more source

Characterising the extent and nature of digital food and beverage marketing in Singapore: a descriptive study. [PDF]

Public Health Nutr
Chua XH, Whitton C, Vandevijvere S, Kelly B, van Dam RM, Rebello SA.   +5 more
europepmc   +1 more source

The effects of branding intangibles on corporate reputation. A complete value chain analysis in the case of Catalonia Television

, 2019
Jaime Alberto Orozco-Toro, Carmen Ferré-Pavia   +1 more
openalex  

Some of the next articles are maybe not open access.

Related searches:

Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture

European Journal of Marketing, 2017
Purpose Most research on branding highlights the role of associations for a single brand. Many firms, however, have multiple brands and/or different versions of one brand. The latter is largely the case for many corporate brands. This paper aims
T. O. Brexendorf, Kevin Lane Keller
semanticscholar   +3 more sources

The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk

Asia-Pacific Journal of Business Administration, 2023
PurposeWhen a company practices greenwashing, it violates consumers' expectations by deliberately deceiving them about their environmental practices or the benefits of their products/services.
C. Santos, Arnaldo Coelho, A. Marques
semanticscholar   +1 more source