Results 281 to 290 of about 1,064,012 (336)

Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia

Journal of Islamic Marketing, 2022
Purpose The purpose of this study is to empirically examine the antecedents and consequences of corporate brand image in the context of Islamic banks in Malaysia.
Siti Ngayesah Ab. Hamid, Suharni Maulan, Wan Jamaliah Wan Jusoh   +2 more
semanticscholar   +1 more source

Corporate branding and corporate brand performance [PDF]

European Journal of Marketing, 2001
Corporate branding necessitates a different management approach. It requires greater emphasis on factors internal to the organisation, paying greater attention to the role of employees in the brand building process. This paper explores the implications of corporate branding for the management of internal brand resources.
Fiona Harris, Leslie de Chernatony
openaire   +1 more source

Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion

Corporate Social Responsibility and Environmental Management, 2023
Corporate social responsibility (CSR) significantly bolsters brand loyalty by demonstrating a company's commitment to societal and environmental well‐being.
Jingbo Yuan, Muhammad Faisal Shahzad, Abdul Waheed, Wenyue Wang   +3 more
semanticscholar   +1 more source

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Sport Marketing Quarterly, 2021
:This study examines relationships among perceived corporate social responsibility (CSR), perceived team CSR, social identities, and corporate brand equity in the context of using Chinese professional baseball teams as brand extensions.
Shang-Chun Ma, K. Kaplanidou
semanticscholar   +1 more source

Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands [PDF]

Journal of Brand Management, 2015
Corporate heritage brands as a symbol of the past, present and future, represent an interesting and potentially valuable source of information on how brands can endure. Corporate heritage brands require a specific brand management approach. The current study contrasts corporate heritage brand management across two corporate brand types.
Cooper, Holly, Merrilees, Bill, Miller, Dale   +2 more
openaire   +2 more sources

Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

Journal of Product & Brand Management, 2022
Purpose Authenticity has become increasingly dominant in business practices, particularly in branding and corporate social responsibility (CSR) activities, as consumers want it in all aspects of their lives. Thus, the purpose of this study is to examine
A. Safeer, Hancheng Liu
semanticscholar   +1 more source

Humanitarianism and corporate branding

2021
Consumers, partnering with corporations and celebrities, are forming new alliances in international humanitarianism through what we call ‘Brand Aid’ initiatives, in which humanitarian communication is key to their success. Multi-media communication platforms of engagement help frame problems in ways that can be solved through linking consumer-citizens ...
Lisa Ann Richey, Stefano Ponte
openaire   +3 more sources

Corporate brands as brand allies

Journal of Product & Brand Management, 2018
Purpose The purpose of this paper is to examine the role of the corporate brand in a brand alliance that includes one of the corporation’s product brands. Design/methodology/approach Using a scenario-based study, 899 participants were randomly assigned to one of 84 unique brand alliance scenarios involving a corporate brand, a product brand ally and
Bashar S. Gammoh, Mayoor Mohan, Fernando Jimenez, Kevin E. Voss   +3 more
openaire   +2 more sources

Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty

International Journal of Emerging Markets, 2021
PurposeThe purpose of this paper is to evaluate the role of corporate social responsibility (CSR) on small and medium-size enterprises’ (SMEs') performance by exploring the role of mediating variables such as brand trust (BT) and brand loyalty (BL) in ...
Thanh Tiep Le, H. Ngo, L. Aureliano-Silva   +2 more
semanticscholar   +1 more source

Corporate Brand Cube: Building Strong Corporate Brands

2006 International Conference on Management Science and Engineering, 2006
When Chinese companies start shifting their focus from domestic markets to global markets, corporate branding is an unavoidable issue. We propose a model, Corporate Brand Cube Model (CBCM), to help Chinese companies in their corporate branding. The CBCM is an extension of the current corporate branding frame.
Wang Jian, Gao Liang, An Shi
openaire   +2 more sources