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CORPORATE BRAND IMAGE OF ISLAMIC BANK IN MALAYSIA: ANTECEDENTS AND CONSEQUENCE
International Journal of Management Studies, 2020 The role of corporate brand image in influencing the survival of companies has never been underestimated. Because of this, this study intends to examine the antecedents and the consequence of corporate brand image towards customer behaviour.
Siti Ngayesah Ab Hamid +2 more
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The Role of Brand Commitment in the Retail Sector: The Relation with Open Innovation
Journal of Open Innovation: Technology, Market and Complexity, 2021 Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of the complexity of the service ...
Jose Ribamar Siqueira +4 more
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Innovative Research on Digital New Media in Corporate Brand Communication [PDF]
SHS Web of Conferences, 2023 The development of science and technology has brought us digital new media technology, which has led to the leapfrog development of brand communication methods and opened up new ideas and methods for corporate brand communication.
Ziyu Wang
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THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
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The influence of disability-friendly corporate branding on company brand equity in East Java [PDF]
E3S Web of Conferences, 2023 This research analyzed the influence of disability-friendly corporate branding on corporate brand equity. Corporate branding is built through corporate values, corporate image, and corporate culture.
Junianta Reynaldi Dwi +3 more
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Journal of Consumer Sciences, 2021 PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services ...
Dinda Maisya Nastiti +2 more
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The impact of the employer brand on the corporate reputation of hotel companies [PDF]
Marketing (Beograd. 1991), 2020 Employees are one of the key resources involved in building of corporate reputation. The efficiency of employees is reflected in the corporate reputation and depends on the development of the employer brand.
Ognjanović Jasmina
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A Comparative Study of Chinese and International Famous Brands -- Taking Tiffany&Co. and Chow Tai Seng as Examples [PDF]
SHS Web of Conferences, 2023 According to the definition of brand by the American Marketing Association: “A brand is a name, term, logo, symbol or design, or a combination of them. Its purpose is to identify the products or services of a seller or a group of sellers, and distinguish
Li Jin, Meng Yingtong, Wang Mengmeng
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Jurnal Aplikasi Manajemen, 2019 This study aims to empirically examine the influence of corporate social responsibility (CSR) on brand loyalty with the brand personality and the corporate reputation as the mediators. This study used Partial Least Square (PLS) to analyze the data.
Arie Pratama Putra +2 more
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Modeling Corporate Brand Identity in the Banking Industry [PDF]
مدیریت بازرگانی, 2020 Objective Despite the importance and significant role that branding can play for business-to-business (B2B), most research has been conducted in the context of business to consumer (B2C). Corporate banking is considered as one of the relatively new areas
Mohammad Daneshgar +3 more
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