Results 21 to 30 of about 1,064,012 (336)

Current Issues in Brand Research

Maketingu Janaru, 2019
Brand continues to be an important academic topic in marketing. In this article, four brand researchers present and discuss current issues in expanding brand research.
Yukihiko Kubota, Satoshi Akutsu, Takuro Yoda, Yoko Sugitani   +3 more
doaj   +1 more source

The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms

Emerging Science Journal, 2023
Many companies are utilizing short-form video platforms to enhance the value co-creation between brands and consumers and ultimately create brand equity.
Athapol Ruangkanjanases, Asif Khan, Ornlatcha Sivarak, Untung Rahardja, Shih-Wen Chien, Shih-Chih Chen   +5 more
doaj   +1 more source

Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty

Economic Research-Ekonomska Istraživanja, 2022
Green innovation performance deals with the strengthening of the organizations for their competence in enhancement of their green image. Current research examines the role of corporate social responsibility (CSR) in improving sustainable purchase ...
Chunhui Huo, Javaria Hameed, Mo Zhang, Ahmad Fahme Bin Mohd Ali, Nik Alif Amri Nik Hashim   +4 more
semanticscholar   +1 more source

PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA MEREK, KEPERCAYAAN MEREK DAN LOYALITAS MEREK (Survei pada Masyarakat Sekitar PT. Tirta Investama, Desa Keboncandi, Kecamatan Gondang Wetan, Kabupaten Pasuruan)

Profit: Jurnal Administrasi Bisnis, 2016
This study aims to empirically study the effect of variable Corporate Social Responsibility (CSR) to the Brand Image, Brand Trust and Brand Loyalty. The samples used in this study 116 respondents using Accidental Sampling.
Jesi Trilia Sovani , Achmad Fauzi Dh , Zainul Arifin   +2 more
doaj   +1 more source

The corporate branding in international operations

Internext, 2017
Corporate branding is increasingly gaining relevance in companies’ internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization. This study examines these topics and shows the corporate brand as a critical capability in relationships with different stakeholders.
Juliana Rodrigues, Bruno Giovanni Mazzola, Mariana Bassi Sutter, Ney Nakazato Miyahira, Maria Tereza Leme Fleury   +4 more
openalex   +7 more sources

The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude

Sustainability, 2022
Corporate social responsibility (CSR) and business ethics are perceived as distinct constructs by the consumer, although research from this perspective is scarce.
Tarcia Camily Cavalcante Quezado, Nuno Fortes, W. Q. F. Cavalcante   +2 more
semanticscholar   +1 more source

The Role of Brand Commitment in the Retail Sector: The Relation with Open Innovation

Journal of Open Innovation: Technology, Market and Complexity, 2021
Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of the complexity of the service ...
Jose Ribamar Siqueira, Nathalie Peña-García, Enrique ter Horst, German Molina, Monica Villamil   +4 more
doaj   +1 more source

Innovative Research on Digital New Media in Corporate Brand Communication [PDF]

SHS Web of Conferences, 2023
The development of science and technology has brought us digital new media technology, which has led to the leapfrog development of brand communication methods and opened up new ideas and methods for corporate brand communication.
Ziyu Wang
doaj   +1 more source

Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model

Sustainability, 2020
So far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions.
W. Kucharska
semanticscholar   +1 more source

Corporate Social Responsibility and Firm-Based Brand Equity: The Moderating Effect of Marketing Communication and Brand Identity

Sustainability, 2022
To examine how the CSR activities facilitate a company’s brand-building process and useful in building its Brand Equity i.e., Firm-Based Brand Equity (FBBE).
A. Alakkas, Vivek, Mohinder Paul, M. K. Nabi, Mohammed Arshad Khan   +4 more
semanticscholar   +1 more source