Results 21 to 30 of about 1,388,367 (399)
Corporate core values and social responsibility: What really matters to whom [PDF]
Technological Forecasting and Social Change 170, 120907 (2021), 2021 This study uses an innovative measure, the Semantic Brand Score, to assess the interest of stakeholders in different company core values. Among others, we focus on corporate social responsibility (CSR) core value statements, and on the attention they receive from five categories of stakeholders (customers, company communication teams, employees ...
arxiv +1 more source
When corporate brands tell stories: A signalling theory perspective
Cogent Psychology, 2021 If corporate stories for branding are retrogressive and asymmetrical, it causes negative internal stakeholders’ corporate brand perceptions. This is usually accompanied by many organisational situations when untruthful corporate stories for branding are ...
Brighton Nyagadza +2 more
doaj +1 more source
Recovering the corporate brand: lessons from an industry crisis
, 2021 Purpose: Building on crisis management studies, this paper advances research on brand recovery from the existing focus on product brand/customer dyad into stakeholder marketing and corporate branding.
J. Robson, J. Farquhar
semanticscholar +1 more source
The effect of the CEO media coverage on corporate brand equity: evidence from Poland
, 2021 Research background: Despite increased attention in the literature to the importance of the CEO’s brand for companies, understanding of the effect of the CEO brand on the corporate brand remains limited.
A. Górska, G. Mazurek
semanticscholar +1 more source
INFLECT-DGNN: Influencer Prediction with Dynamic Graph Neural Networks [PDF]
IEEE Access, 12, 115026-115041 (2024), 2023 Leveraging network information for predictive modeling has become widespread in many domains. Within the realm of referral and targeted marketing, influencer detection stands out as an area that could greatly benefit from the incorporation of dynamic network representation due to the continuous evolution of customer-brand relationships.
arxiv +1 more source
Emerging Science Journal, 2023 Many companies are utilizing short-form video platforms to enhance the value co-creation between brands and consumers and ultimately create brand equity.
Athapol Ruangkanjanases +5 more
doaj +1 more source
Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
core +1 more source
Current Issues in Brand Research
Maketingu Janaru, 2019 Brand continues to be an important academic topic in marketing. In this article, four brand researchers present and discuss current issues in expanding brand research.
Yukihiko Kubota +3 more
doaj +1 more source
Corporate brand management imperatives: Custodianship, credibility, and calibration [PDF]
, 2012 Copyright 2012 by The Regents of the University of California. All rights reserved.Marshaling case study research insights, this article advances our knowledge of the strategic management of corporate brands. Strategic corporate brand management requires
Balmer, JMT
core +1 more source
Economic Research-Ekonomska Istraživanja, 2022 Green innovation performance deals with the strengthening of the organizations for their competence in enhancement of their green image. Current research examines the role of corporate social responsibility (CSR) in improving sustainable purchase ...
Chunhui Huo +4 more
semanticscholar +1 more source