Results 31 to 40 of about 1,388,367 (399)

Ethical branding and corporate reputation [PDF]

, 2005
This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not yet been fully understood due to the lack of research.
Fan, Y
core   +1 more source

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands [PDF]

, 2016
The notion of heritage branding orientation is introduced and explicated. Heritage branding orientation is designated as embracing both product and corporate brands and differs from corporate heritage brand orientation which has an explicit corporate ...
A Bargenda, A Blombäck, A Blombäck, A Blombäck, A Rindell, A Rindell, AM Fionda, BT Hudson, BT Hudson, C Baumgarth, C Baumgarth, C Welch, CD Simms, E Gummesson, E Wallace, Fernando Pinto Santos, H Cooper, H Cooper, H Gundlach, HY Wong, HY Wong, HY Wong, J Evans, J Gromark, J Napoli, J Schroeder, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, John M T Balmer, K-P Wiedmann, K-P Wiedmann, M Alvesson, M Burghausen, M Burghausen, M Burghausen, M Urde, M Urde, M Urde, M Urde, Mario Burghausen, MB Beverland, MB Miles, N Alexander, NK Denzin, P Hankinson, P Hankinson, P Hankinson, R Ballantyne, R Piekkari, RE Stake, RE Stake, RK Yin, T Wuestefeld, U Flick, U Hakala   +67 more
core   +2 more sources

The Role of Brand Commitment in the Retail Sector: The Relation with Open Innovation

Journal of Open Innovation: Technology, Market and Complexity, 2021
Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of the complexity of the service ...
Jose Ribamar Siqueira, Nathalie Peña-García, Enrique ter Horst, German Molina, Monica Villamil   +4 more
doaj   +1 more source

Innovative Research on Digital New Media in Corporate Brand Communication [PDF]

SHS Web of Conferences, 2023
The development of science and technology has brought us digital new media technology, which has led to the leapfrog development of brand communication methods and opened up new ideas and methods for corporate brand communication.
Ziyu Wang
doaj   +1 more source

Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model

Sustainability, 2020
So far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions.
W. Kucharska
semanticscholar   +1 more source

Corporate Social Responsibility and Firm-Based Brand Equity: The Moderating Effect of Marketing Communication and Brand Identity

Sustainability, 2022
To examine how the CSR activities facilitate a company’s brand-building process and useful in building its Brand Equity i.e., Firm-Based Brand Equity (FBBE).
A. Alakkas, Vivek, Mohinder Paul, M. K. Nabi, Mohammed Arshad Khan   +4 more
semanticscholar   +1 more source

Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived [PDF]

, 2009
Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally ...
John M.T. Balmer, John M.T. Balmer
core   +1 more source

BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR

MIX: Jurnal Ilmiah Manajemen, 2019
This study examined the influence of internal corporate branding on brand citizenship behavior. Research conduct on leading telecommunications services companies in the city of Malang.
Agus Purnomo
doaj   +1 more source

Q methodology and the measurement of subjectivity in corporate brand perception

South African Journal of Business Management, 2009
This paper reviews Q methodology and its application in an area of business research in which subjectivity is of considerable importance – that of corporate brand perception. More specifically, it explores the dimension of corporate brand perception that
G. Angelopulo
doaj   +1 more source

CORPORATE BRAND IMAGE OF ISLAMIC BANK IN MALAYSIA: ANTECEDENTS AND CONSEQUENCE

International Journal of Management Studies, 2020
The role of corporate brand image in influencing the survival of companies has never been underestimated. Because of this, this study intends to examine the antecedents and the consequence of corporate brand image towards customer behaviour.
Siti Ngayesah Ab Hamid, Wan Jamaliah Wan Jusoh, Suharni Maulan   +2 more
doaj   +1 more source