Results 41 to 50 of about 1,064,012 (336)
Modeling Corporate Brand Identity in the Banking Industry [PDF]
مدیریت بازرگانی, 2020 Objective Despite the importance and significant role that branding can play for business-to-business (B2B), most research has been conducted in the context of business to consumer (B2C). Corporate banking is considered as one of the relatively new areas
Mohammad Daneshgar +3 more
doaj +1 more source
Frontiers in Psychology, 2021 The purpose of this study is to investigate the relationship between corporate social responsibility (CSR), corporate reputation (CR), and brand equity (BE).
Yan Zhao +5 more
semanticscholar +1 more source
Journal of Brand Management, 2021 Brand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus has been on the visual traits of the logo and their effect on the reception process, whereas little attention has been paid
Ari-Matti Erjansola +4 more
semanticscholar +1 more source
An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions [PDF]
The Retail and Marketing Review, 2019 Research purpose: The paper evaluates perspectives of Impression Management theory applied to examine the relationship between brand storytelling and internal stakeholders’ corporate brand perceptions. This is as result of paucity of research and complex
B Nyagadza +2 more
doaj
Pengaruh tanggung jawab sosial terhadap niat beli dengan mediasi citra merek pada produk telkom
Journal of Business & Banking, 2019 The aim of this research are to find more information and empirical evidence about the influence of corporate social responsibility and brand images to purchase intention and the influence of brand images in mediating the relationship between corporate ...
Mochammad Abdul Muid Al Choiri +1 more
doaj +1 more source
The importance of corporate branding in school management [PDF]
Strategic Management, 2017 Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
doaj
FEBS Letters, EarlyView.In lymphoid organs, antigen recognition and B cell receptor signaling rely on integrins and the cytoskeleton. Integrins act as mechanoreceptors, couple B cell receptor activation to cytoskeletal remodeling, and support immune synapse formation as well as antigen extraction.
Abhishek Pethe, Tanja Nicole Hartmann
wiley +1 more source
FEBS Letters, EarlyView.Interaction extracellular vesicles (iEVs) are hybrid vesicles formed through host‐pathogen communication. They facilitate immune evasion, transfer pathogens' molecules, increase host cell uptake, and enhance virulence. This Perspective article illustrates the multifunctional roles of iEVs and highlights their emerging relevance in infection dynamics ...
Bruna Sabatke +2 more
wiley +1 more source
Developing and Designing a Model of SME Brand Focusing on Personal and Corporate Brand [PDF]
پژوهشهای مدیریت عمومی, 2014 The concept of brand and its management has roots in large companies. However, SMEs are an important part of economic innovation and wealth creation, while they are striving in the same competitive environment.
doaj +1 more source
Autophagy in cancer and protein conformational disorders
FEBS Letters, EarlyView.Autophagy plays a crucial role in numerous biological processes, including protein and organelle quality control, development, immunity, and metabolism. Hence, dysregulation or mutations in autophagy‐related genes have been implicated in a wide range of human diseases.
Sergio Attanasio
wiley +1 more source