Results 51 to 60 of about 1,388,367 (399)
Frontiers in Psychology, 2021 The purpose of this study is to investigate the relationship between corporate social responsibility (CSR), corporate reputation (CR), and brand equity (BE).
Yan Zhao +5 more
semanticscholar +1 more source
An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions [PDF]
The Retail and Marketing Review, 2019 Research purpose: The paper evaluates perspectives of Impression Management theory applied to examine the relationship between brand storytelling and internal stakeholders’ corporate brand perceptions. This is as result of paucity of research and complex
B Nyagadza +2 more
doaj
Analysis of Financial Credit Risk Using Machine Learning [PDF]
, 2018 Corporate insolvency can have a devastating effect on the economy. With an increasing number of companies making expansion overseas to capitalize on foreign resources, a multinational corporate bankruptcy can disrupt the world's financial ecosystem. Corporations do not fail instantaneously; objective measures and rigorous analysis of qualitative (e.g ...
arxiv +1 more source
Decision Making For Celebrity Branding: An Opinion Mining Approach Based On Polarity And Sentiment Analysis Using Twitter Consumer-Generated Content (CGC) [PDF]
arXiv, 2021 The volume of discussions concerning brands within social media provides digital marketers with great opportunities for tracking and analyzing the feelings and views of consumers toward brands, products, influencers, services, and ad campaigns in CGC.
arxiv
The importance of corporate branding in school management [PDF]
Strategic Management, 2017 Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
doaj
Pengaruh tanggung jawab sosial terhadap niat beli dengan mediasi citra merek pada produk telkom
Journal of Business & Banking, 2019 The aim of this research are to find more information and empirical evidence about the influence of corporate social responsibility and brand images to purchase intention and the influence of brand images in mediating the relationship between corporate ...
Mochammad Abdul Muid Al Choiri +1 more
doaj +1 more source
FEBS Letters, EarlyView.In vivo IL‐10 produced by tissue‐resident tolDC is involved in maintaining/inducing tolerance. Depending on the agent used for ex vivo tolDC generation, cells acquire common features but prime T cells towards anergy, FOXP3+ Tregs, or Tr1 cells according to the levels of IL‐10 produced. Ex vivo‐induced tolDC were administered to patients to re‐establish/
Konstantina Morali +3 more
wiley +1 more source
Brands and corporate power [PDF]
Journal of Corporate Law Studies, 2017 This article argues that brands, with trade marks as their legal anchors, are important sources of corporate power and have facilitated a significant expansion of this power.
openaire +3 more sources
FEBS Letters, EarlyView.Metabolic dysfunction‐associated steatotic liver disease (MASLD) affects nearly one‐third of the global population and poses a significant risk of progression to cirrhosis or liver cancer. Here, we discuss the roles of hepatic dendritic cell subtypes in MASLD, highlighting their distinct contributions to disease initiation and progression, and their ...
Camilla Klaimi +3 more
wiley +1 more source
Developing and Designing a Model of SME Brand Focusing on Personal and Corporate Brand [PDF]
پژوهشهای مدیریت عمومی, 2014 The concept of brand and its management has roots in large companies. However, SMEs are an important part of economic innovation and wealth creation, while they are striving in the same competitive environment.
doaj +1 more source