Results 51 to 60 of about 12,634 (286)

The effect of brand value on corporate revenue and corporate value

تحقیقات بازار یابی نوین, 2014
One of the major challenges for managers is the effect of brand on sales and stocks of their organization. Valuation of the brand of product and service and the link between investment in the brand and financial return has been topics of the interest in ...
Abdollah Khani, Khadijeh Ebrahimi
doaj  

Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?

Cogent Social Sciences, 2020
There are many instances when pervasive and/or retrogressive corporate stories for branding are experienced and not reported truthfully in the organisations.
Brighton Nyagadza, Ernest M. Kadembo, Africa Makasi   +2 more
doaj   +1 more source

Spatiotemporal and quantitative analyses of phosphoinositides – fluorescent probe—and mass spectrometry‐based approaches

FEBS Letters, EarlyView.
Fluorescent probes allow dynamic visualization of phosphoinositides in living cells (left), whereas mass spectrometry provides high‐sensitivity, isomer‐resolved quantitation (right). Their synergistic use captures complementary aspects of lipid signaling. This review illustrates how these approaches reveal the spatiotemporal regulation and quantitative
Hiroaki Kajiho, Shin Morioka, Junko Sasaki, Takehiko Sasaki   +3 more
wiley   +1 more source

A Cre‐dependent lentiviral vector for neuron subtype‐specific expression of large proteins

FEBS Letters, EarlyView.
We designed a versatile and modular lentivector comprising a Cre‐dependent switch and self‐cleaving 2A peptide and tested it for co‐expression of GFP and a 2.8 kb gene of interest (GOI) in mouse cortical parvalbumin (PV+) interneurons and midbrain dopamine (TH+) neurons.
Weixuan Xue, Sandrine Picaud, Régine Hepp, Stéphanie Pons, Uwe Maskos, Bertrand Lambolez, Ludovic Tricoire   +6 more
wiley   +1 more source

By dawn or dusk—how circadian timing rewrites bacterial infection outcomes

FEBS Letters, EarlyView.
The circadian clock shapes immune function, yet its influence on infection outcomes is only beginning to be understood. This review highlights how circadian timing alters host responses to the bacterial pathogens Salmonella enterica, Listeria monocytogenes, and Streptococcus pneumoniae revealing that the effectiveness of immune defense depends not only
Devons Mo, Catherine S. Palmer, Jacqueline M. Kimmey   +2 more
wiley   +1 more source

Measuring Employer Brand [PDF]

مطالعات مدیریت بهبود و تحول, 2019
Present study is designed to provide a model for measuring employer brand and measuring employer brand in zarringhazal corporate. literature review of the subject used to estimate the dimensions of employer brand and then attempt to measure the company's
Habibollah Ranaei Kordshouli, Abolghasem Ebrahimi, Ali Asghar Mobasheri   +2 more
doaj   +1 more source

Hematopoietic (stem) cells—The elixir of life?

FEBS Letters, EarlyView.
The aging of HSCs (hematopoietic stem cells) and the blood system leads to the decline of other organs. Rejuvenating aged HSCs improves the function of the blood system, slowing the aging of the heart, kidney, brain, and liver, and the occurrence of age‐related diseases.
Emilie L. Cerezo, Jonah Anderson, Emilie Dinh Vedrenne, Noël Yeh Martín, Jette Lengefeld   +4 more
wiley   +1 more source

PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP EKUITAS MEREK YANG DIMEDIASI OLEH CITRA PERUSAHAAN

E-Jurnal Manajemen, 2016
In carrying out its activities the company should have a sense of responsibility towards environmental sustainability. Businesses in Indonesia are required to run his business with a responsible one through the activities of corporate social ...
Gede Wibi Satya Pratama, I Nyoman Nurcaya   +1 more
doaj  

How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude

Cogent Business & Management
Despite the inclusive beneficiation inherent in Corporate Social Responsibility (CSR), emergent literature suggests that it has become a serendipitous differentiation strategy.
Phillip Dangaiso, Paul Mukucha, Divaries Cosmas Jaravaza, Forbes Makudza   +3 more
doaj   +1 more source

Building brand image through corporate social responsibility Case Study on Mobilis Telecommunication Company

دراسات العدد الاقتصادي, 2017
The present research seeks to investigate the impact of corporate social responsibility on building brand image in the telecommunication sector; the concept of corporate social responsibility (CSR) has gained extensive consideration in recent years ...
Hadjer BOUAKKAZ , Houari MAARADJ
doaj   +1 more source