Results 81 to 90 of about 380,549 (296)
CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY [PDF]
Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints. This research aims to shed light on how organisational members in firms perceive to be the impact
Bistra Vassileva
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Is There a Correlation for Companies With a Strong Employment Brand Between Employee Engagement Levels and Bottom Line Results? [PDF]
, 2013 The concept of employer brand was first introduced in 1996, where the authors defined “employer brand” as “the package of functional, economic and psychological benefits provided by employment, and identified with the employing company” (Amber & Barrow ...
Park, Hye Joon, Zhou, Pin
core +1 more source
Molecular Oncology, EarlyView.We developed a cost‐effective methylation‐specific droplet digital PCR multiplex assay containing tissue‐conserved and tumor‐specific methylation markers. The assay can detect circulating tumor DNA with high accuracy in patients with localized and metastatic colorectal cancer.
Luisa Matos do Canto +8 more
wiley +1 more source
Brand activism: Research trends and cluster analysis
European Research on Management and Business EconomicsThis paper aims to identify emerging research topics related to brand activism: analyzing current research trends and providing a comprehensive overview of its various aspects.
Jorge Luna-Amador +2 more
doaj +1 more source
Strategic analysis of corporate marketing in culture management [PDF]
Strategic Management, 2019 Postmodernism dictates the boundaries of culture that once perceived and imposes new insights. Adding a symbolic meaning to brands expands the understanding of cultural brands. The purpose of this paper is to analyse and discuss the strategic positioning
Jukić Dinko
doaj
Corporate brand architecture characterizes the types of corporate brand relationships between an organization’s mother brand and its subsidiaries along with inter-organizational corporate brand relationships. Consequently, different corporate brand architecture modes will materially influence the type of corporate brand communication.
openaire +3 more sources
Corporate strategic branding: How country and corporate brands come together [PDF]
Economic Annals, 2008 The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new ...
openaire +2 more sources
Molecular Oncology, EarlyView.Liquid biopsy enables minimally invasive, real‐time molecular profiling through analysis of circulating biomarkers in biological fluids. This Perspective highlights the importance of training pathologists through integrative educational programs, such as the European Masters in Molecular Pathology, to ensure effective and equitable implementation of ...
Marius Ilié +13 more
wiley +1 more source
How much do corporate brands matter on a commoditized perfectly competing market?
Future Business JournalThis research explores how the corporate brand strength impacts operating profits on a dry bulk shipping market. Though the brand strength/performance linkage is a proven fact, specific industry structure that is nearly perfectly competitive represents ...
Alexander Bliev
doaj +1 more source
THE LINK BETWEEN OFFLINE BRAND ATTRIBUTE AND CORPORATE BRAND IMAGE OF GRAMEDIA TUNJUNGAN PLAZA BOOKSTORE IN SURABAYA [PDF]
, 2014 The purpose of this paper is to look into the relationship between the Offline Brand Attribute (physical aspect, product related information, reliability and personal interaction) and Corporate Brand Image in Gramedia TP Bookstore, Surabaya.
Chandra, Amelia Hutomo +2 more
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