Results 261 to 270 of about 1,171,257 (282)

‘The Corporate Brand’

Journal of Brand Management, 1997
openaire   +2 more sources

Advancing a Citizenship Approach to Corporate Branding: A Societal View

, 2017
Silvia Biraghi, R. Gambetti, D. Schultz
semanticscholar   +1 more source

Corporate branding: Where are we? A systematic communication-based inquiry

, 2015
Silvia Biraghi, R. Gambetti
semanticscholar   +1 more source

‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding

, 2014
C. Ng
semanticscholar   +1 more source

The relationship between reputation, employer branding and corporate social responsibility

, 2018
A. T. Verčič, Dubravka Sinčić Ćorić   +1 more
semanticscholar   +1 more source

Corporate Brand

2011
openaire   +1 more source

Aligning Company and Dealer Perspectives in Corporate Branding: Implications for Dealer Satisfaction and Commitment

, 2014
Tatiana Anisimova, F. Mavondo
semanticscholar   +1 more source

Corporate Branding, Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications

, 2013
Hsu-Hsin Chiang, Aihwa Chang, Tzu-Shian Han, D. McConville   +3 more
semanticscholar   +1 more source

Deliberate Conventional Metaphor in Images: The Case of Corporate Branding Discourse

, 2013
C. Ng, Veronika Koller
semanticscholar   +1 more source

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context

, 2017
Kamel Ben Youssef, T. Leicht, Michela Pellicelli, Philippe Kitchen   +3 more
semanticscholar   +1 more source