Corporate Governance Communication [PDF]
Symphonya. Emerging Issues in Management, 2006 The recognised critical importance of corporate governance, and the attention that it is paid today, can be ascribed to several factors: sensational financial scandals (and the repercussions they have had for securities and financial markets), the exponential development of stock option policies, the information asymmetry that can be noted in ...
Flavio Gnecchi
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“Too good to be true!”: The effectiveness of CSR history in countering negative publicity [PDF]
, 2008 Corporate crises call for effective communication to shelter or restore a company’s reputation. The use of corporate social responsibility (CSR) claims may provide an effective tool to counter the negative impact of a crisis, but knowledge about its ...
Grobben, Bas, Vanhamme, Joëlle
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Promoting business with corporate gifts: major issues and empirical evidence [PDF]
, 2006 Corporate gifts are an important tool in the marketing communication mix. This paper is divided into two parts. It first reviews the literature of corporate gifts and incentives, focusing on major issues in the use of corporate gifts: marketing issues ...
Fan, Y
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Corporate Culture and Its Connection with External and Internal Public Relations [PDF]
, 2010 The main aim of this article is to present the influence of corporate culture on company's stakeholders. This paper signalises the tendency in corporate communication with its internal and external publics.
A. Kłoskowska +17 more
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Social Media: the Wild West of CSR Communications [PDF]
, 2015 Purpose - The central argument that this paper posits is that traditional media of old presented a clear, ordered world of communication management for organisations to extol their CSR credentials.
Jones, B, Tench, R
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Is Corporate Communications A Strategic Function? [PDF]
, 2000 Corporate communications, or public relations (PR) as hitherto it has largely been known, has become an increasingly important function in business organisations. Yet little has been published on the role and function of communication executives.
Dolphin, R, Fan, Y
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Investigating antecedents and consequences of corporate communication management [PDF]
, 2009 This paper analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication.
Mohamad, Bahtiar
core
Corporate e-communication: its relationship with the corporate logo in the construction of digital interaction platforms [PDF]
, 2017 Purpose – The purpose of this article is to examine the influence of the corporate logo on the consumer’s attitude within corporate e-communication. Design/methodology/approach – This research designed a model and a number of hypotheses, based on ...
Foroudi, Pantea, Montes, Elisa
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Corporate communications in practice: the profile of pr directors in the british companies [PDF]
, 2000 In spite of being seen as an increasingly important function of management, public relations (PR) or corporate communications (as is called in this paper) remains a subject which is seriously under-researched.
Dolphin, R, Fan, Y
core
Sceptical Employees as CSR Ambassadors in Times of Financial Uncertainty [PDF]
, 2014 This chapter offers new insights into the understanding of internal (employee) perceptions of organizational corporate social responsibility (CSR) policies and strategies. This study explores the significance of employees’ involvement and scepticism upon
Aaker D. +23 more
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