Results 11 to 20 of about 5,405,485 (254)
Modern model of integrated corporate communication
The main purpose of this paper is to present the modern model of integrated corporate communication. Beside this, the authors will describe the changes occurring in the corporate environment and importance of changing the model of corporate communication.
Milica Slijepčević +2 more
doaj +2 more sources
Adoption and Adaptation of Communication Audit in Corporate Communications [PDF]
Communication is the lifeline of every organization. A communication audit is an idea, a concept, tool or instrument used to diagnose strengths and weaknesses of the communication system of the organization.
Mona Gupta
doaj +6 more sources
Becoming a Successful Corporate Communication Practitioner in International Business Consultancy [PDF]
Corporate communication practitioners have a very wide range of professional responsibilities ranging from the almost ubiquitous, for example, media relations, public relations, communication strategy, crisis communications and public policy, to those ...
Hall D.
europepmc +2 more sources
Digital corporate communication and brand communication
This chapter focusses on digital corporate brand communication and explicates the Total Corporate Brand Communication mix. Digital corporate brand communication represents a new dynamic within the digital corporate communication territory and can add ...
Balmer, JMT
core +1 more source
Introduction to the Handbook on Digital Corporate Communication [PDF]
As masses of digitally savvy stakeholders master the means of 24/7 communication technology, so must communication professionals. This chapter introduces digital corporate communication (DCC) as an important and emerging field of research and practice ...
Luoma-aho, V +3 more
core +1 more source
Digital Corporate Communication and Visual Communication
Particularly during the last decade, information and communication technology (ICT) advancements have brought a number of opportunities to people and organizations, including possibilities to utilize other forms of communicative expressions beyond ...
Valentini, C., Murtarelli, G.
core +3 more sources
COMMUNICATION STRATEGY IMPLEMENTING SCHOOL DEVELOPMENT PROGRAM FOR CORPORATE IMAGE BSD CITY [PDF]
Sinar Mas Land is Indonesia’s developer company which is located in BSD City, Banten. The corporate Social Responsibility (CSR) program is one of the activities that shows the concern of the company towards the society and environment, especially related
Octory, Gadis
core
Digital Corporate Communication and Organisational Listening [PDF]
Human communication theory and disciplinary theory in corporate communication and cognate fields such as organisational communication and public relations, emphasise two-way, dialogic interaction.
Macnamara, J
core
Strategic corporate communication in the digital age [PDF]
Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic communications with individuals.
Zeler, Ileana Lis +6 more
core +1 more source
Artificial Intelligence: Implications for Corporate Communication Roles and Responsibilities [PDF]
This chapter discusses the use in practice and implications of AI for professional roles and responsibilities in corporate communication. It defines AI and other relevant terms, gives a brief overview of how it is currently being used and outlines some ...
Buhmann, Alexander, Gregory, Anne
core

