Results 11 to 20 of about 915,588 (299)
Is Corporate Communications A Strategic Function? [PDF]
, 2000 Corporate communications, or public relations (PR) as hitherto it has largely been known, has become an increasingly important function in business organisations. Yet little has been published on the role and function of communication executives.
Dolphin, R, Fan, Y
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Promoting business with corporate gifts: major issues and empirical evidence [PDF]
, 2006 Corporate gifts are an important tool in the marketing communication mix. This paper is divided into two parts. It first reviews the literature of corporate gifts and incentives, focusing on major issues in the use of corporate gifts: marketing issues ...
Fan, Y
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New Media, New Practices? A Study of the First Spanish Podcast Community and Its Pioneers
Social Sciences, 2022 About to celebrate its first two decades of life, podcasting is one of the fastest-growing mediums in recent years. This medium, promoted from the amateur sphere as a result of the arrival of Web 2.0, has become an increasingly professional practice ...
David García-Marín
doaj +1 more source
MedieKultur: Journal of Media and Communication Research, 2010 The purpose of this article is to contribute to the understanding of a rising mode of ethical consumption by exploring the brand concept (RED) and its intertwinement of commerce and charity. Based on an analysis of central online media texts, we focus on:
Sophie Esmann Andersen, Carsten Stage
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How Do Media Portray Multiple Identity Organizations?
International Journal of Communication, 2021 Evaluation in the media is key for an organization’s external legitimacy as well as for internal commitment. The media’s portrayal of a multiple identity organization might be even more delicate.
Robert Heckert +2 more
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An SDR implementation of WiFi receiver for mitigating multiple co-channel ZigBee interferers
EURASIP Journal on Wireless Communications and Networking, 2019 Machine-to-machine (M2M) communication is one of the vertical sectors that will benefit from 5G communication systems, but today, these systems are still dominated by technologies such as ZigBee and WiFi.
Sumit Kumar +3 more
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An exploration of South African corporate communication practices and trends
Communicare, 2022 This study explored the status of corporate communication in selected South African companies. The main purpose of the study was to determine the levels of corporate communication knowledge and practical abilities of top corporate communication ...
Meintjes Corne +2 more
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Mobbing in a Workplace and Its Negative Influence on Building Quality Culture [PDF]
SHS Web of Conferences, 2020 Globalization is one of the most significant trends of the contemporary reality that needs to be accepted and adapted to the changes it brings. Human resources have always been viewed by enterprises as a significant long-term functioning capital.
Minárová Martina +3 more
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“Too good to be true!”: The effectiveness of CSR history in countering negative publicity [PDF]
, 2008 Corporate crises call for effective communication to shelter or restore a company’s reputation. The use of corporate social responsibility (CSR) claims may provide an effective tool to counter the negative impact of a crisis, but knowledge about its ...
Grobben, Bas, Vanhamme, Joëlle
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Corporate Culture and Its Connection with External and Internal Public Relations [PDF]
, 2010 The main aim of this article is to present the influence of corporate culture on company's stakeholders. This paper signalises the tendency in corporate communication with its internal and external publics.
A. Kłoskowska +17 more
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