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Corporate brand communication represents a distinctive approach to corporate communication by focusing on the corporate brand. Adopting a total corporate communication perspective, corporate brand communication comprises, promissory, primary, secondary, tertiary, and quaternary communication. Increasingly, organizations focus on their corporate brand/s
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2020
Abstract Establishing a worldwide corporate identity is a priority for most organizations nowadays. To do so, they generally include in their corporate websites ELF self-presentations that were either initially written in the companies’ home language for their home audiences and simply translated into ELF, or written in ELF with an ...
Philippe D’Iribarne +4 more
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Abstract Establishing a worldwide corporate identity is a priority for most organizations nowadays. To do so, they generally include in their corporate websites ELF self-presentations that were either initially written in the companies’ home language for their home audiences and simply translated into ELF, or written in ELF with an ...
Philippe D’Iribarne +4 more
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Strategy & Leadership, 2000
The general concept of stakeholder management seems to be widely accepted, but its central tenet of “balancing” interests was prominently abandoned during the 1990s, as corporations favored financial interests rather than the balanced treatment proposed by stakeholder theory.
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The general concept of stakeholder management seems to be widely accepted, but its central tenet of “balancing” interests was prominently abandoned during the 1990s, as corporations favored financial interests rather than the balanced treatment proposed by stakeholder theory.
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2019
In September 2015, it appeared that the Volkswagen Group had circumvented the rules for testing diesel car exhaust gases. Although the organization presents itself as eco-friendly, it used a “default device” for diesel cars to produce less CO2 during test situations.
Jan van der Stoep, Peter Jansen
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In September 2015, it appeared that the Volkswagen Group had circumvented the rules for testing diesel car exhaust gases. Although the organization presents itself as eco-friendly, it used a “default device” for diesel cars to produce less CO2 during test situations.
Jan van der Stoep, Peter Jansen
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2017
Even as judges expanded the right to demand an accounting to people other than a member of a corporation, legal theorists proposed new definitions of the powers and authority of incorporated municipalities. Two conflicting theories of municipal government authority emerged in the 1870s: the treatises of judges John F. Dillon and Thomas M.
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Even as judges expanded the right to demand an accounting to people other than a member of a corporation, legal theorists proposed new definitions of the powers and authority of incorporated municipalities. Two conflicting theories of municipal government authority emerged in the 1870s: the treatises of judges John F. Dillon and Thomas M.
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Central bank communication, corporate maturity mismatch and innovation
International Review of Financial Analysis, 2022Xun Han, Sichao Ma, Yuchao Peng
exaly
Corporate reputation through strategic communication of corporate social responsibility
Corporate Communications, 2021Oyindamola Abiola Ajayi, Tsietsi Mmutle
exaly
Corporate communication in progress
Corporate Communications: An International Journal, 2013openaire +2 more sources