Results 241 to 250 of about 915,588 (299)

Marketing behind charity: Media narratives of tobacco industry donations in China. [PDF]

open access: yesTob Induc Dis
Chen Y   +9 more
europepmc   +1 more source

Corporate communication and corporate marketing

Corporate Communications, 2012
PurposeThe purpose of this paper is to explicate the natures, histories, similarities and differences of, and between, corporate communication and corporate marketing.Design//methodology/approachThe modus operandi of the article is to map these two territories and, by this means, afford assistance to scholars and practitioners within the communications
Laura Illia
exaly   +3 more sources

Corporate Communication an Introduction

Javnost - The Public, 1996
(1996). Corporate Communication an Introduction. Javnost - The Public: Vol. 3, No. 4, pp. 7-13.
openaire   +2 more sources

Corporate culture and corporate communication

2021
Najšire poimanje korporativne komunikacije definira komunikaciju koja obuhvaća organizaciju u cjelini. Najvažnija pitanja unutar korporativne komunikacije su dosljednost, koherentnost i jasnoća koja propisuje koordinaciju svih komunikacija. Međutim, nove tržišne tendencije zahtijevaju da korporacije preispitaju svoje strateške akcije i komunikaciju, te
Rončević, Ante, Mulović Trgovac, Ana
openaire  

Corporate brand communication

Corporate brand communication represents a distinctive approach to corporate communication by focusing on the corporate brand. Adopting a total corporate communication perspective, corporate brand communication comprises, promissory, primary, secondary, tertiary, and quaternary communication. Increasingly, organizations focus on their corporate brand/s
openaire   +3 more sources

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