Results 11 to 20 of about 19,506 (302)
Greenwashing or Current Positioning of Goods
Вестник Российского экономического университета имени Г. В. Плеханова, 2023 The article studies one type of current goods positioning, i. e. greenwashing. Greenwashing is company activity, in which various marketing communications (PR and advertising) are used to demonstrate its ecological orientation instead of real ...
G. M. Magomedova
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Measures to Create an Eco-friendly Business Management Environment through Greenwashing Case analysis [PDF]
대한환경공학회지, 2023 As environmental problems such as climate and resource depletion are seriously occurring worldwide, the climate crisis and environmental problems are drawing attention throughout society.
Jeongmin Lee +4 more
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Erfolgreich und verantwortungsvoll [PDF]
, 2016 Unternehmensaktivitäten im Nachhaltigkeitsbereich sind oft dem Vorwurf des Greenwashing ausgesetzt. Ein neues Lehrbuch stellt die wichtigen Elemente eines ernsthaften und nutzbringenden Corporate Responsibility (CR) Management ...
Brand, Fridolin S. +1 more
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A review of greenwashing and supply chain management: Challenges ahead
Cleaner Environmental Systems, 2023 As being environmentally responsible is a potential source of competitive advantage, incorporating genuine environmental practices across the supply chain may help firms capitalize on the growing demand for corporate accountability and consumer awareness.
Ana Inês +2 more
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Corporate Greenwashing and Canada Goose: Exploring the Legitimacy–Aesthetic Nexus
International Journal for Crime, Justice and Social Democracy, 2020 Public discourse on environmental responsibility and sustainability continues to pressure corporations, especially those that have been portrayed as key contributors of environmental harm.
James Gacek
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Greenwashing as an Example of Ecological Marketing Misleading Practices [PDF]
, 2009 Nowadays, world-wide recognized corporations seek methods and instruments which enable them an effective flow of information concerning their actions as far as environment and sustainable development issues are concerned.
Marciniak, Adam
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Corporate social responsibility:reviewed, rated, revised [PDF]
, 2016 Purpose: Critical literature review of CSR research in both general management and hospitality management literature. Discusses trends,commonalities, and inconsistencies to better understand the state of contemporary scholarship, and calls for a context ...
Curran, Ross +4 more
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Effects of Corporate Greenwashing on Society; Corporate Greenwashing and Sustainability
Shanlax International Journal of Arts, Science and HumanitiesSustainability initiatives and societal well-being face significant challenges due to the pervasiveness of corporate greenwashing, which is defined by dishonest environmental marketing techniques. The numerous effects of "greenwashing" on modern society and sustainability projects are thoroughly examined in this paper.
Sendhilkumar Manoharan, Shubham Singh
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Business Strategy and the Environment, EarlyView.ABSTRACT Firms' continuous pursuit of making a profit in the competitive market may ignore the actions related to environmental responsibilities. This set of actions for financial gains constitutes environmental misconduct, which not only harms ecosystems and communities but also brings reputational damage. Negative press and social media amplification
Ashutosh Singh +3 more
wiley +1 more source
China Journal of Accounting ResearchPrior studies define corporate greenwashing as inconsistent and exaggerated environmental disclosures compared with actual practices. This study explores how the stock market identifies and penalizes greenwashing risks, focusing on mismatches between ...
Xiaoying Bai, Zhongqi Wu, Minggui Yu
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