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Do pilot zones for green finance reform and innovation avoid ESG greenwashing? Evidence from China [PDF]
HeliyonAs ESG investments have grown, many companies are emphasizing them to impress capital markets and consumers with their responsibility and environmental consciousness. However, managers in unethical companies greenwashing ESG reports to keep clients.
Youxia Tong +2 more
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Identification and explanation of instances of greenwashing in the Iranian hospitality industry [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2023 Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the ...
Mohsen Farhadinejad +2 more
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Measures to Create an Eco-friendly Business Management Environment through Greenwashing Case analysis [PDF]
대한환경공학회지, 2023 As environmental problems such as climate and resource depletion are seriously occurring worldwide, the climate crisis and environmental problems are drawing attention throughout society.
Jeongmin Lee +4 more
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Greenwashing: a rapid escape from sustainability or a slow transition? [PDF]
LBS Journal of Management & Research, 2023 Purpose – Some wrong methods have emerged in the form of greenwashing while on the way to becoming a green and sustainable brand or business. Recently, it has been questioned whether businesses or brands act by their green image.
Seda Yildirim
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South African Journal of Economic and Management Sciences, 2022 Background: Environmental concerns have led to consumers increasingly being willing to pay a premium for environmentally friendlier products. Unfortunately, this has led to the practice ‘greenwashing’, which yields handsome financial rewards.
Jako Volschenk +2 more
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PLoS ONE, 2023 With the increasing attention of the capital market to environmental, social and governance information, sustainability reporting has become an important carrier for stakeholders to gain insight into sustainability of companies.
Wei Xu, Mingzhu Li, Sen Xu
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Indonesian Journal of Business and Entrepreneurship, 2023 Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked
Jasmine Raihana +1 more
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Greenwashing or Current Positioning of Goods
Вестник Российского экономического университета имени Г. В. Плеханова, 2023 The article studies one type of current goods positioning, i. e. greenwashing. Greenwashing is company activity, in which various marketing communications (PR and advertising) are used to demonstrate its ecological orientation instead of real ...
G. M. Magomedova
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Greenwashing and Corporate Financial Performance: Assessing the Relationship [PDF]
AlterEconomicsIn today’s world, nature conservation and environmental sustainability are becoming increasingly critical for maintaining a business’s competitive advantage.
Varvara V. NAZAROVA +2 more
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Greenwashing: Deceptive Marketing Practices, trends and facts [PDF]
E3S Web of ConferencesGreenwashing is a marketing technique used by companies to create a false impression that their products or activities are environmentally friendly or environmentally conscious.
Chudinovskikh Marina +2 more
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