Results 11 to 20 of about 30,821 (281)

Exploring The Impact of Perceived Greenwashing on Repurchase Intention of Green Personal Body Care Products

Indonesian Journal of Business and Entrepreneurship, 2023
Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked
Jasmine Raihana, Mustika Sufiati Purwanegara   +1 more
doaj   +1 more source

Greenwashing or Current Positioning of Goods

Вестник Российского экономического университета имени Г. В. Плеханова, 2023
The article studies one type of current goods positioning, i. e. greenwashing. Greenwashing is company activity, in which various marketing communications (PR and advertising) are used to demonstrate its ecological orientation instead of real ...
G. M. Magomedova
doaj   +1 more source

Greenwashing as an Example of Ecological Marketing Misleading Practices [PDF]

, 2009
Nowadays, world-wide recognized corporations seek methods and instruments which enable them an effective flow of information concerning their actions as far as environment and sustainable development issues are concerned.
Marciniak, Adam
core   +2 more sources

Greenwashing and Corporate Financial Performance: Assessing the Relationship [PDF]

AlterEconomics
In today’s world, nature conservation and environmental sustainability are becoming increasingly critical for maintaining a business’s competitive advantage.
Varvara V. NAZAROVA, Sofya A. Torgachkina, Olga V. Haukka   +2 more
doaj   +1 more source

Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products

Performance, 2023
This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information ...
Muhammad Yusuf As-Shiddiqie, Weni Novandari, MD Aolywlah   +2 more
doaj   +1 more source

Greenwashing: Deceptive Marketing Practices, trends and facts [PDF]

E3S Web of Conferences
Greenwashing is a marketing technique used by companies to create a false impression that their products or activities are environmentally friendly or environmentally conscious.
Chudinovskikh Marina, Gudoshnikova Yulia, Boronenkova Nadezhda   +2 more
doaj   +1 more source

Does ESG report greenwashing increase stock price crash risk?

China Journal of Accounting Studies
From the perspective of non-financial information greenwashing, this paper investigates the impact mechanism of environmental, social and governance (ESG) report greenwashing on stock price crash risk.
Guangrui Liu, Hao Qian, Yong Shi, Yu Zhang, Fengyuan Wu   +4 more
doaj   +1 more source

How the financial-industrial integration affects the “greenwashing” of heterogeneous property rights enterprises

International Review of Economics & Finance
Curbing corporate “greenwashing” is an essential part of promoting sustainable development. In recent years, the financial-industrial integration has increasingly become an important component of corporate strategic planning.
Yue Zhang, Pengliang Zhang, Yifan Dong, Xuyang Wang, Qingbin Meng   +4 more
doaj   +1 more source

Sustainable Campus Community Engagement [PDF]

, 2012
Laser metal deposition (LMD) was applied to deposit Inconel 718 metal matrix composites reinforced with TiC particles. The influence of laser energy input per unit length on constitution phases, microstructures, hardness, and wear performance of LMD ...
Too, Linda
core   +2 more sources

‘Isomorphic’ behavior of corporate greenwashing

Chinese Journal of Population, Resources and Environment, 2022
In the implementation of corporate environmental responsibility,‘greenwashing’ is a pseudo-social behavior which is theopposite of ‘genuine green’ behaviors.
Rongbing Huang, Xiaojun Xie, Huifen Zhou
doaj   +1 more source