Results 11 to 20 of about 1,902 (235)
Indonesian Journal of Business and Entrepreneurship, 2023 Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked
Jasmine Raihana +1 more
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Greenwashing or Current Positioning of Goods
Вестник Российского экономического университета имени Г. В. Плеханова, 2023 The article studies one type of current goods positioning, i. e. greenwashing. Greenwashing is company activity, in which various marketing communications (PR and advertising) are used to demonstrate its ecological orientation instead of real ...
G. M. Magomedova
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Greenwashing and Corporate Financial Performance: Assessing the Relationship [PDF]
AlterEconomicsIn today’s world, nature conservation and environmental sustainability are becoming increasingly critical for maintaining a business’s competitive advantage.
Varvara V. NAZAROVA +2 more
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Greenwashing: Deceptive Marketing Practices, trends and facts [PDF]
E3S Web of ConferencesGreenwashing is a marketing technique used by companies to create a false impression that their products or activities are environmentally friendly or environmentally conscious.
Chudinovskikh Marina +2 more
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Does ESG report greenwashing increase stock price crash risk?
China Journal of Accounting StudiesFrom the perspective of non-financial information greenwashing, this paper investigates the impact mechanism of environmental, social and governance (ESG) report greenwashing on stock price crash risk.
Guangrui Liu +4 more
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Performance, 2023 This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information ...
Muhammad Yusuf As-Shiddiqie +2 more
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International Review of Economics & FinanceCurbing corporate “greenwashing” is an essential part of promoting sustainable development. In recent years, the financial-industrial integration has increasingly become an important component of corporate strategic planning.
Yue Zhang +4 more
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Has greenwashing been greenwashed?
HybridOriginating in environmental criticism, the concept of greenwashing has today become an integral part of communication strategies. This article examines this trajectory. Using a mixed-methods analysis of a corpus of press discourse, the authors show how what was initially an accusatory term, became a normative element, diluted in the discourse of ...
Jeanne Ferrari-Giovangeli, Céline Morin
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China Journal of Accounting ResearchPrior studies define corporate greenwashing as inconsistent and exaggerated environmental disclosures compared with actual practices. This study explores how the stock market identifies and penalizes greenwashing risks, focusing on mismatches between ...
Xiaoying Bai, Zhongqi Wu, Minggui Yu
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Business Strategy and the Environment, EarlyView.ABSTRACT The aim of this research is to verify whether institutional quality affects the relationship between green innovation and firm efficiency within the high‐tech manufacturing sectors. To estimate jointly the parameters of a stochastic frontier and the coefficients of a model explaining technical inefficiency, we employed the one‐step estimation ...
Mariarosaria Agostino +2 more
wiley +1 more source