Results 161 to 170 of about 2,525 (180)

Corporate Identity and the Advent of Corporate Marketing

Journal of Marketing Management, 1998
John M T Balmer
exaly  

Corporate identity: the concept, its measurement and management

European Journal of Marketing, 1997
Cees B M Van Riel, John M T Balmer
exaly  

Identity based views of the corporation

European Journal of Marketing, 2008
John M T Balmer
exaly  

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

European Journal of Marketing, 2001
John M T Balmer
exaly  

Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity

Journal of Business Research, 2014
Mario Burghausen, John M T Balmer
exaly  

Seven dimensions of corporate identity

European Journal of Marketing, 2006
T C Melewar, Elif Karaosmanoglu
exaly  

What affects sustainability and innovation — Hard or soft corporate identity?

Technological Forecasting and Social Change, 2016
Selva Staub
exaly  

Modeling corporate identity: a concept explication and theoretical explanation

Corporate Communications, 2001
Sue Westcott Alessandri
exaly  

Identity studies: multiple perspectives and implications for corporate‐level marketing

European Journal of Marketing, 2007
Hong-Wei He, John M T Balmer
exaly  

Determinants of the corporate identity construct: a review of the literature

Journal of Marketing Communications, 2003
T C Melewar
exaly