Results 171 to 180 of about 2,525 (180)

The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum

European Journal of Marketing, 2017
John M T Balmer
exaly  

Bridging the gap between corporate social responsibility and new green product success: The role of green organizational identity

Business Strategy and the Environment, 2019
Wenhao Song, Shengce Ren
exaly  

Strategic corporate brand alignment

European Journal of Marketing, 2012
John M T Balmer
exaly  

The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

Journal of Business Ethics, 2007
John M T Balmer, Kyoko Fukukawa, Balmer John M T   +2 more
exaly  

Managing Corporate Visual Identity: Exploring the Differences Between Manufacturing and Service, and Profit-Making and Nonprofit Organizations

Journal of Business Communication, 2006
Menno D T De Jong, Wim J L Elving
exaly  

What identity crisis? Corporate style manual gives healthcare system brand name. MeritCare Health System, Fargo, ND.

Profiles in healthcare marketing, 1994
openaire   +1 more source

Towards a definitive model of the corporate identity management process

Corporate Communications, 1999
Helen Stuart
exaly  

The role of corporate identity management in the higher education sector: an exploratory case study

Journal of Marketing Communications, 2018
T C Melewar, Pantea Foroudi, Bang Nguyen   +2 more
exaly  

The Corporate Identity Management Process Revisited

Journal of Marketing Management, 2003
Geoff Bick, Russell Abratt
exaly  

Man to manual? The diverse roots of corporate identity

2005
openaire   +1 more source