Results 171 to 178 of about 2,531 (178)

Towards a definitive model of the corporate identity management process

Corporate Communications, 1999
Helen Stuart
exaly  

What identity crisis? Corporate style manual gives healthcare system brand name. MeritCare Health System, Fargo, ND.

Profiles in healthcare marketing, 1994
openaire   +1 more source

Strategic corporate brand alignment

European Journal of Marketing, 2012
John M T Balmer
exaly  

Corporate marketing

European Journal of Marketing, 2006
John M T Balmer, Stephen A Greyser
exaly  

Managing corporate identity: an integrative framework of dimensions and determinants

Corporate Communications, 2003
Wim Elving
exaly  

Modeling corporate identity: a concept explication and theoretical explanation

Corporate Communications, 2001
exaly  

Man to manual? The diverse roots of corporate identity

2005
openaire   +1 more source

Deriving an operational measure of corporate identity

European Journal of Marketing, 1997
exaly