Results 171 to 179 of about 2,764 (179)

Determinants of the corporate identity construct: a review of the literature

Journal of Marketing Communications, 2003
T C Melewar
exaly  

What affects sustainability and innovation — Hard or soft corporate identity?

Technological Forecasting and Social Change, 2016
Selva Staub
exaly  

Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image

European Journal of Marketing, 2008
exaly  

Managing Corporate Visual Identity: Exploring the Differences Between Manufacturing and Service, and Profit-Making and Nonprofit Organizations

Journal of Business Communication, 2006
Wim J L Elving, Menno D.T. de Jong
exaly  

Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation

European Journal of Marketing, 2006
John M T Balmer
exaly  

Man to manual? The diverse roots of corporate identity

2005
openaire   +1 more source

Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy

European Journal of Marketing, 2011
exaly  

Modeling corporate identity: a concept explication and theoretical explanation

Corporate Communications, 2001
exaly  

Strategic corporate brand alignment: Perspectives from identity based views of corporate brands

European Journal of Marketing, 2012
exaly