Results 211 to 220 of about 184,665 (228)

Identity based views of the corporation

European Journal of Marketing, 2008
John M T Balmer
exaly  

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

European Journal of Marketing, 2001
John M T Balmer
exaly  

Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity

Journal of Business Research, 2014
Mario Burghausen, John M T Balmer
exaly  

Seven dimensions of corporate identity

European Journal of Marketing, 2006
T C Melewar, Elif Karaosmanoglu
exaly  

What affects sustainability and innovation — Hard or soft corporate identity?

Technological Forecasting and Social Change, 2016
Selva Staub
exaly  

Modeling corporate identity: a concept explication and theoretical explanation

Corporate Communications, 2001
Sue Westcott Alessandri
exaly  

Identity studies: multiple perspectives and implications for corporate‐level marketing

European Journal of Marketing, 2007
Hong-Wei He, John M T Balmer
exaly  

Determinants of the corporate identity construct: a review of the literature

Journal of Marketing Communications, 2003
T C Melewar
exaly  

The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum

European Journal of Marketing, 2017
John M T Balmer
exaly  

Bridging the gap between corporate social responsibility and new green product success: The role of green organizational identity

Business Strategy and the Environment, 2019
Wenhao Song, Shengce Ren
exaly