Results 221 to 228 of about 184,665 (228)

Strategic corporate brand alignment

European Journal of Marketing, 2012
John M T Balmer
exaly  

Managing Corporate Visual Identity: Exploring the Differences Between Manufacturing and Service, and Profit-Making and Nonprofit Organizations

Journal of Business Communication, 2006
Menno D T de Jong, Wim J L Elving
exaly  

What identity crisis? Corporate style manual gives healthcare system brand name. MeritCare Health System, Fargo, ND.

Profiles in healthcare marketing, 1994
openaire   +1 more source

The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

Journal of Business Ethics, 2007
John M T Balmer, Kyoko Fukukawa
exaly  

Towards a definitive model of the corporate identity management process

Corporate Communications, 1999
Helen Stuart
exaly  

The role of corporate identity management in the higher education sector: an exploratory case study

Journal of Marketing Communications, 2018
T C Melewar, Pantea Foroudi, Bang Nguyen   +2 more
exaly  

The Corporate Identity Management Process Revisited

Journal of Marketing Management, 2003
Geoff Bick, Russell Abratt
exaly  

Man to manual? The diverse roots of corporate identity

2005
openaire   +1 more source