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Budování Corporate Image a Corporate Identity

2007
Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí ...
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The Corporate Image

Challenge, 1958
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The Corporeal Image

Visual Anthropology, 2007
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Corporate image

Public Relations Review, 1977
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Corporate image and corporate reputation in customers’ retention decisions in services

Journal of Retailing and Consumer Services, 2001
Gaston Leblanc, Nha Nguyen
exaly  

Corporate image

Public Relations Review, 1975
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Corporate Image, Recruitment Image And Initial Job Choice Decisions

Academy of Management Journal, 1993
Gary J Lautenschlager, Robert D Gatewood
exaly  

The role of corporate brand image for B2B relationships of logistics service providers in China

Journal of Business Research, 2020
Zhibin Lin, Weifeng Chen, Xinming He
exaly  

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