Results 241 to 250 of about 19,323 (261)

Corporate Image

2013
openaire   +1 more source

Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty

International Journal of Hospitality Management, 2014
Jinsoo Lee, Bruce Prideaux, Samuel Seongseop Kim   +2 more
exaly  

Corporate Image

1988
openaire   +1 more source

Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage

Journal of Brand Management, 2015
Fernando Pinto Santos, Anne Rindell
exaly  

Corporate Image

2004
openaire   +1 more source

Conceptualising the influence of corporate image on country image

European Journal of Marketing, 2011
Carmen Lopez
exaly  

Measuring corporate image, corporate reputation

Corporate Reputation Review, 1998
van Riel, Cees, Stroeker, NE, Maathuis, OJM   +2 more
openaire   +1 more source

Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance

Management Decision, 2010
Malte Brettel
exaly  

Corporate marketing

European Journal of Marketing, 2006
John M T Balmer, Stephen A Greyser
exaly  

Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

Journal of Fashion Marketing and Management, 2018
Yuri Lee
exaly