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Budování Corporate Image a Corporate Identity
2007Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí ...
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2011
Building image of a company accepted by the environment is a long and expensive process which requires time and consistence as well as work of many persons, but comparison of expenditures and benefits justifies undertaking such actions. The actual image of the corporation produced in the consciousness of the recipients highly deviates from the desired,
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Building image of a company accepted by the environment is a long and expensive process which requires time and consistence as well as work of many persons, but comparison of expenditures and benefits justifies undertaking such actions. The actual image of the corporation produced in the consciousness of the recipients highly deviates from the desired,
openaire +1 more source
Corporate Social Responsibility and Environmental Management, 2020
Hafiz Yasir Ali, Muhammad Asrar-Ul-Haq
exaly
Hafiz Yasir Ali, Muhammad Asrar-Ul-Haq
exaly
Corporate image and corporate reputation in customers’ retention decisions in services
Journal of Retailing and Consumer Services, 2001Gaston Leblanc, Nha Nguyen
exaly