Corporate image - Open Access .click

European Journal of Marketing, 2001
Asserts that the marketing discipline has been quite instrumental in securing and maintaining both practical and theoretical attention to the issues of identity and image in contemporary organisations. Discusses and critiques much of the discourse of corporate identity and image management.
Lars Thøger Christensen
exaly +2 more sources

Measuring Corporate Images

Corporate Reputation Review, 1998
In this article, we describe key features and assess the strengths and weaknesses of six methods that can be used to measure corporate images. We explore those features in two empirical settings, and show that closed methods produce comparable, albeit relatively limited, results.
van Riel, Cees, Stroeker, NE, Maathuis, OJM +2 more
openaire +4 more sources

Conceptualising the influence of corporate image on country image

European Journal of Marketing, 2011
Purpose – The aim of this paper is to examine the influence of corporate image on shaping the image of its country of origin (hereafter country image). Design/methodology/approach – The authors develop a conceptual framework and a series of propositions,
Carmen Lopez
exaly +2 more sources

Managing Corporate Image and Corporate Reputation

Long Range Planning, 1998
Abstract The concepts of corporate reputation and corporate identity represent a relatively new and supplemental lens through which top management can address the strategic issues facing their firm. To help guide the thinking of senior executives in managing their organization’s reputation and image, the authors present a pragmatic operational model.
Edmund R. Gray, John M.T. Balmer
openaire +1 more source

corporate social responsibility
8. economic growth
12. responsible consumption

11. sustainability
loyalty
management

industrial management
brand image
1. no poverty