Results 211 to 220 of about 19,323 (261)
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International Journal of E-Business Research, 2019
As new ICT products appear on the market, many managers choose to adopt them without clear evidence of the productivity benefits often claimed by vendors. Some may trust or hope that the promised benefits do eventually materialize, but others may adopt them because of ICT's symbolic meaning.
Susan J. Winter +3 more
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As new ICT products appear on the market, many managers choose to adopt them without clear evidence of the productivity benefits often claimed by vendors. Some may trust or hope that the promised benefits do eventually materialize, but others may adopt them because of ICT's symbolic meaning.
Susan J. Winter +3 more
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Gender and Corporality, Corporeality, and Body Image
2014The body and corporality constitute the nuclear axis of our identity. In Foucault’s words, “we are embodied.” In this respect, the paradigm of gender is what differentiates human beings at birth in the most nuclear way. The social dimension enters the individual and shapes her/him corporally (embodiment).
Margarita Sáenz-Herrero +1 more
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Corporate Images Are Not Stereotypes
Journal of Marketing, 1962According to W. T. Tucker in the January, 1961, JOURNAL OF MARKETING, corporate images are stereotypes. The present author disagrees, and explains why.
Robert Ferber, Edward W. Hill
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Corporate Style versus Corporate Image
Journal of Marketing Research, 1966➤ The corporate image is usually derived from a study of the collective impressions of a population; the corporate style, from observation of the behavior of the firm. This article describes a factor analytic study of selected business data by which some attributes believed to constitute the style are identified.
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2005
Illustrations ix Acknowledgments xiii INTRODUCTION: Meaning and Being 1 PART I: MATTER AND IMAGE 11 CHAPTER 1: The Body in Cinema 13 CHAPTER 2: Voice and Vision 32 PART II:IMAGES OF CHILDHOOD 65 CHAPTER 3: Films of Childhood 67 CHAPTER 4: Social Aesthetics and the Doon School 94 CHAPTER 5: Doon School Reconsidered 120 PART III:THE PHOTOGRAPHIC ...
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Illustrations ix Acknowledgments xiii INTRODUCTION: Meaning and Being 1 PART I: MATTER AND IMAGE 11 CHAPTER 1: The Body in Cinema 13 CHAPTER 2: Voice and Vision 32 PART II:IMAGES OF CHILDHOOD 65 CHAPTER 3: Films of Childhood 67 CHAPTER 4: Social Aesthetics and the Doon School 94 CHAPTER 5: Doon School Reconsidered 120 PART III:THE PHOTOGRAPHIC ...
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The Mediation of Corporate Website in Corporate Identity and Corporate Image Relationship
SSRN Electronic Journal, 2013The World Wide Web (WWW) – the platform that hosts corporate website – is considered an important medium that possess unique characteristics that differentiate it from traditional corporate and marketing communication channels. This article sets out to show understanding on why firms use their websites as a corporate communication tool for corporate ...
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Journal of Business Strategy, 1981
In our last column (Spring 1981), we talked about how your financial communications program could be strengthened by using marketing research methods that dovetail with strategic planning principles. The net impact, we argued, would be an improvement in the corporate image.
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In our last column (Spring 1981), we talked about how your financial communications program could be strengthened by using marketing research methods that dovetail with strategic planning principles. The net impact, we argued, would be an improvement in the corporate image.
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Data Processing, 1983
Abstract Burroughs Corporation has undergone several changes since 1979: a management restructuring, rationalization of the product line—with greater expertise coming from the recent acquisitions, Memorex and SDC, and improved customer service. The corporation is slowly recovering from its financial decline.
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Abstract Burroughs Corporation has undergone several changes since 1979: a management restructuring, rationalization of the product line—with greater expertise coming from the recent acquisitions, Memorex and SDC, and improved customer service. The corporation is slowly recovering from its financial decline.
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2005
Abstract By the 1960s a large corporation such as Unilever could no longer function as an enclosed world which existed solely to sell its goods and services in the market place. As the era of wartime austerity gave way to rising incomes, governments, consumers, and others began to take a more critical look at the strategies of big ...
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Abstract By the 1960s a large corporation such as Unilever could no longer function as an enclosed world which existed solely to sell its goods and services in the market place. As the era of wartime austerity gave way to rising incomes, governments, consumers, and others began to take a more critical look at the strategies of big ...
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European Journal of Marketing, 1977
Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since these are potential salesmen in the widest sense of the world.
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Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since these are potential salesmen in the widest sense of the world.
openaire +1 more source