"Corporate Social Responsibility” (CSR) sebagai Aktivitas “Social Marketing Public Relations"
MediaTor, 2008 Corporate Social Responsibility (CSR) nowadays becomes indicator of corporate achievement. CSR activities, which commonly defined as corporate efforts to increase community and stakeholder life quality, open up relations between corporate and community ...
Neni Yulianita
doaj
The Added Value of Corporate Brands [PDF]
This study shows that different types of associations regarding a company have different effects on customers' product evaluations. Associations with a company's ability influenced quality perceptions of products marketed by the company's subsidiaries ...
Berens, G.A.J.M. +2 more
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Corporate image is one of the key concepts relating to corporate-wide communication which captured the interests of scholars and practitioners since the 1950s. It denotes a personal impression of the perceived organization, and is in the eye of the beholder.
openaire +3 more sources
The Role of Corporate Image and Extension Similarity in Service Brand Extensions [PDF]
In this article we examine the role of corporate image in extending service brands to new and traditional markets in the telecommunications sector. With regards to corporate image, service brand extensions are primarily associated with innovation-related
Ruyter,Ko,de, Wetzels,Martin
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Pengaruh Citra Merek (Brand Image) dan Harga terhadap Keputusan Pembelian Konsumen (Survei pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 dan 2014/2015 Pengguna Kartu Pra-b [PDF]
, 2017 This study is aim to understand and explain : Significance of the influence of corporate image variable, consumers image variable, product image variable, price variable on consumer purchase decision all together; Significance of the influence of ...
Arifin, Z. (Zainul), Venessa, I. (Ike)
core
Corporate Food Paradigms and Health Crisis: The Image of a Syndemic Crash [PDF]
, 2020 Hernando Salcedo Fidalgo
openalex +1 more source
Cogent Social SciencesPublic relations’ fundamental functions date back to the dawn of human civilisation. The study assessed the relationship between public relation, corporate image and customer affective commitment at MTN in Ghana.
Benedict Ofori Antwi +2 more
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EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, PRODUCT ATTRACTIVENESS AND CORPORATE IMAGE ON DECISIONS SAVING ON BIMA SAVINGS (Study at Bank Jateng Main Branch of Semarang) [PDF]
, 2017 This study aims to analyze the effect of Product Quality, Service Quality, Product Attractiveness and Corporate Image on Savings Decision on Bima Savings.
LAROSA, Septhani Rebeka +2 more
core
Analisis Anteseden Loyalitas Pelanggan Operator Telepon Seluler [PDF]
, 2011 This research is aimed to analyze the influence of antecedent factors onto Esia Customer Loyalty in Solo. Data was obtained from 123 people via questionnaire by convenience sampling.
Suyitno, D. N. (Dipa)
core