Results 91 to 100 of about 694,639 (258)

A marketingeszközök alkalmazásának hatása a versenyképességre = The Impact of Marketing Tools on Competitiveness [PDF]

, 2012
A tanulmány a marketing szerteágazó területei és a vállalatok versenyképessége közötti összefüggéseket kereste és hasonlította össze az öt évvel ezelőtti felmérés eredményeivel.
Gyulavári, Tamás, Kenesei, Zsófia
core  

The culture of market oriented organisations [PDF]

This paper investigates the relationship between corporate culture and market orientation using a different methodology to those usually found done in empirical studies on this topic.
Kasper,Hans
core   +1 more source

Pengaruh Relationship Marketing dan Citra Perusahaan terhadap Loyalitas Pelanggan (Studi pada Hotel Sapadia Kecamatan Pasir Pengaraian) [PDF]

, 2017
This study aims to determine the effect of relationship marketing and corporate imageon customer loyalty at the Hotel Sapadia Districts Pasir Pengaraian.
Heriyanto, M. (Meyzi), Putri, T. (Triyana)   +1 more
core  

Pengaruh Green Marketing dan CSR Terhadap Purchase Decision dengan Brand Image sebagai Intervening

Jurnal Akutansi Manajemen Ekonomi Kewirausahaan
This research aims to analyze the influence of green marketing and corporate social responsibility on purchase decisions with brand image as an intervening variable.
Putri Najla Afifah Adianto
doaj   +1 more source

Cause Related Marketing and Its Impact on the Purchasing Behavior of the Customers of Bangladesh: An Empirical Study [PDF]

Marketing, now, is not merely about only the market. The focal point is getting wider day by day. The companies are devising different schemes to contribute to societal development activities along with their attainment of corporate goals and objectives.
Md. Mohiuddin, Mujahid Mohiuddin Babu
core  

The relationships between corporate meeting planner's personality traits and their choices of meeting places [PDF]

, 2007
This study is to determine the influence of personality on the novelty preference for corporate meeting destination choice. The Big-Five model of personality which consists of five traits namely openness, conscientiousness, extraversion,agreeableness ...
Ishak, Nor Khomar, M. Ariffin, Ahmad Azmi   +1 more
core  

Surviving black swan: competitive intelligence and frugal innovation as panaceas to SME value creation during crisis

Cogent Business & Management
This study proposes mechanisms for firms to thrive in a turbulent business environment by investigating the mediating role of frugal innovation in the relationship between competitive intelligence and value creation.
Klenam Korbla Ledi
doaj   +1 more source

Corporate report for Benfica board analysis - sports performance, youth academy and commercial & marketing [PDF]

, 2023
Leite, Afonso Pais Borges de Macedo
openalex  

Why HR, corporate and marketing communication divisions should work together?

, 2022
Fiola Rinaldi, Wawas Bangun Tegar Sunaryo Putra   +1 more
openalex   +2 more sources

India’s Agrarian Crisis and Corporate-Led Contract Farming: Socio-economic Implications for Smallholder Producers [PDF]

The paper discusses India’s agrarian crisis and the role of corporate-led contract farming in addressing these crisis. A two-stage Heckman model was used to explain determinants of participation in contract farming, and whether participation in contract ...
Sharma, Vijay Paul
core   +1 more source