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Cogent Business & Management, 2022 This study attempted to fill a gap in the literature and explore the effects of green marketing orientation on SMEs green marketing performance. According to the result, the critical role of green innovation and green competitive advantage were solutions
Nuryakin Nuryakin, Tri Maryati
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On the way to sustainability: the role of green marketing strategies and best practices of TQM on green performance among nurse managers [PDF]
BMC NursingBackground Any hospital’s ability to successfully provide healthcare services depends heavily on its nurse managers. They comprise a larger portion of healthcare institutions.
Manal Saleh Moustafa Saleh +7 more
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Identification and analysis of green marketing components: a qualitative study in dairy industries [PDF]
تعاون و کشاورزی, 2023 Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components.
Masoud Askari +2 more
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Identification of green marketing strategies: perspective of a developing country [PDF]
Innovative Marketing, 2019 Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini +2 more
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Consumer Attitudes and Purchasing Interests of Coffee Shop which Implement Green Marketing and Non-Green Marketing in Malang, Indonesia [PDF]
E3S Web of Conferences, 2021 There are many universities in Malang. This has an impact on increasing the number of newcomers to stay and invest in Malang, one of which is a coffee shop. This has the potential to cause a lot of waste due to the production of coffee drinks.
Windiana Livia +2 more
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Factors affecting implementation of green marketing orientation [PDF]
SHS Web of Conferences, 2020 Traditional marketing is no longer able to address all the issues in modern markets. Global economic crisis, post-Brexit challenges, and changes in the landscape of corporate social responsibility are pushing marketing managers to build sustainability ...
Vilkaite-Vaitone Neringa +1 more
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Jurnal Ilmu Sosial dan Humaniora, 2023 The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java can arise from green marketing initiatives triggered by influencer marketing and company commitment.
Asep Muhamad Ramdan +3 more
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Marketing Strategy Development for Green House Karamba Hydroponic Vegetables
Jurnal Manajemen & Agribisnis, 2022 Green House Karamba, as a hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation.
Audra Siti Nurjanah +2 more
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IEEE Access, 2023 The performance of green marketing refers to the realistic state of green marketing activities in terms of enterprise development, consumer demand and social ecological environment.
Chengxin Guo +3 more
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Does Green Marketing Communication Affect Brand Image and Customer’s Purchase Desire?
Jurnal Aplikasi Bisnis dan Manajemen, 2022 The study aims to clarify the relationship between the active level of green marketing communication towards brand image and customer’s purchase desire, and examine brand image as a mediator between the green marketing communication, partially towards ...
Pepey Riawati Kurnia +2 more
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