Results 21 to 30 of about 740,464 (280)
GREEN INNOVATION AND GREEN COMPETITIVE ADVANTAGE MEDIATE THE INFLUENCE OF GREEN MARKETING ORIENTATION ON GREEN MARKETING PERFORMANCE IN SME INDONESIA [PDF]
, 2023 This study aims to analyze the relationship between green innovation and green competitive advantage mediating the influence of environmentally friendly marketing orientation on the performance of environmentally friendly marketing using the SEM-PLS ...
Putri, Viajeng Purnama +1 more
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Methodological Perspective of Evaluation of Green Marketing Performance
Economics and Business, 2019 There is an increasing interest among academics, top managers, stakeholders regarding green marketing and its potential to improve environmental performance.
Skackauskiene Ilona +1 more
doaj +1 more source
Agro Ekonomi, 2023 Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards ...
M. Zul Mazwan +3 more
doaj +1 more source
, 2023 The depletion of natural resources threatens the future of the world. Unconscious use of products, leaving waste to nature and wasting natural resources, together with the production and consumption concept of today, necessitate the emergence of new environmentally friendly approaches.
Nandana Ranjith +2 more
+6 more sources
E-Jurnal Manajemen, 2020 Pendekatan bauran pemasaran hijau (green marketing mix) diyakini dapat meningkatkan integrasi dari isu lingkungan pada seluruh aspek dari aktivitas perusahaan.
Muhammad Husnan Zaky, Ni Made Purnami
doaj +1 more source
GREEN MARKETING AS A RECENT ATTITUDE TO ACHIEVE SUSTAINABLE DEVELOPMENT [PDF]
Arab Universities Journal of Agricultural Sciences, 2017 Environmental issues is an important topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firms /producer in order to gain profit and protect
Soha El-Deep, Ahmed El-Sayd
doaj +1 more source
How Important Is Green Marketing Mix For Consumer? Lesson From The Body Shop
Jurnal Manajemen, 2019 The increasing of consumer needs for cosmetics must be balanced with the care of environmental issues through marketing activities (green marketing). The green marketing concept can be applied in every element of marketing mix comprehensively.
Siti Sarah Chairunnisa, Idqan Fahmi, Siti Jahroh
doaj +1 more source
Revisiting Green Marketing Implementation in Halal Cosmetic Brands
al-Uqud: Journal of Islamic Economics, 2020 The growing green consumer who selecting products that socially and environmentally ethical products, encourages cosmetics producers in Indonesia to produce more environmentally friendly product in terms of materials, ingredients, packaging, and even the
Ika Diyah Candra Arifah
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The determinants of hotels' marketing managers' green marketing behaviour [PDF]
, 2010 Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt.
Aguilera R. V. +21 more
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Research in Hospitality ManagementDespite being an industry at the forefront of adopting sustainable practices, there has been a continued paucity of hospitality research focusing on the extent of adoption of sustainability practices and their contribution towards achieving the ...
Janith Iddawala +2 more
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