Results 21 to 30 of about 32,690 (256)

Sustainability practices, sustainable development goals and the hospitality sector: perspectives from Sri Lankan chain hotels

Research in Hospitality Management
Despite being an industry at the forefront of adopting sustainable practices, there has been a continued paucity of hospitality research focusing on the extent of adoption of sustainability practices and their contribution towards achieving the ...
Janith Iddawala, Binuri Mehara Welengoda, Banudee Thisali Rathnayaka   +2 more
doaj   +1 more source

Applying Tourist Green Marketing Mix Strategy: Challenges and Opportunities (Applied in Luxor City) [PDF]

International Journal of Tourism and Hospitality Management
Green marketing activities include manufacturing, differentiating, pricing and promoting products and services that can satisfy consumers' environmental needs, these green marketing efforts enhance consumers' purchase intentions.
Ibrahim Ahmed, Sabreen Abd Eljalil, Azza Mohamed, Fatmaa Abouzied   +3 more
doaj   +1 more source

The Role of Green Marketing Effect, Price On Millenial Consumers Green Purchase Behaviour Mediated by Green Brand Equity

Indonesian Journal of Business and Entrepreneurship
Backgrounds: Price on the purchasing behavior of environmentally friendly products by millennial consumers in Malang, with green brand equity as a mediating variable. Green marketing involves product development and marketing strategies.
Fani Firmansyah, Puji Endah Purnamasari, Lailatul Farida, Maretha Ika Prajawati   +3 more
doaj   +1 more source

Research on Supply Chain Coordination Decision Model Based on Green Technology

SAGE Open, 2023
The joint green R&D of suppliers and manufacturers and the green marketing of manufacturers directly affect the degree of green products. Based on this, this paper establishes a coordination decision-making model of green innovation on the basis of cost ...
Wenming Sun, Leilei Jiang, Ke Dong
doaj   +1 more source

Association Between Dinutuximab Beta Exposure and Post‐End‐of‐Treatment Survival in Neuroblastoma: A Weighted Patient‐Level Analysis of Three Clinical Studies

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Objectives The association between exposure to dinutuximab beta (DB) and event‐free survival (EFS) or overall survival (OS) of neuroblastoma patients was assessed using data collected during three clinical trials (five cohorts). Methods A systematic review (March 2026) was conducted to identify relevant studies (prospective; registered DB ...
Przemysław Holko, Holger N. Lode, Alberto Garaventa, Carla Manzitti, Roberto Luksch, Dominique Valteau‐Couanet, Marion Gambart, John Anderson, Juliet Gray, Adela Canete, Lucas Moreno, Aleksandra Wieczorek, Cormac Owens, Shifra Ash, Isaac Yaniv, Genevieve Laureys, Hans Loibner, Katarzyna Śladowska, Ruth Ladenstein, Paweł Kawalec   +19 more
wiley   +1 more source

Impacts of marketing strategies on casual restaurant sales [PDF]

Journal of Project Management
This study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital ...
Abdulaziz Saleh Alrajhi
doaj   +1 more source

A Population‐Based Study on Childhood Aplastic Anemia—Incidence, Outcomes, and Health‐Related Quality of Life

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Childhood aplastic anemia (AA) is a rare disease, and both the disease itself and its treatment cause significant morbidity. We aimed to determine the contemporary incidence of childhood AA in Finland, to compare the clinical characteristics of AA against inherited bone marrow failure syndromes (IBMFS) and refractory cytopenia of ...
Lauri‐Matti Kulmala, Riitta Niinimäki, Tytti Pokka, Anu Huurre, Liisa Järvelä, Sauli Palmu, Tuuli Pöyhönen, Pauliina Utriainen, Henri Aarnivala   +8 more
wiley   +1 more source

Investigating the effects of green marketing on development of brand fascination [PDF]

Management Science Letters, 2014
This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand
Hamed Abbasi, Hamid Reza Abbasi , Ashkan Faraji , Mahsan Hajirasouliha   +3 more
doaj   +1 more source

The Influence of Green Innovation, Green Market Orientation, and Marketing Capabilities on The Marketing Performance of Green MSMEs

JURNAL ILMU MANAJEMEN
This study aims to analyze the effect of Green Innovation, Green Market Orientation, and Marketing Capability on the marketing performance of Green MSMEs in Yogyakarta. The sample in this study was 96 owners or managers of green MSMEs using the purposive random sampling technique through a questionnaire.
Diyah Rahayu Nur Qomariyah, Audita Nuvriasari   +1 more
openaire   +1 more source

Establishing an Apheresis Medicine Program in a Resource‐Constrained Setting: A 5‐Year Experience From Lagos, Nigeria

Therapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Background Establishing a comprehensive apheresis medicine program in a resource‐constrained setting presents significant structural, financial, and logistical challenges. Despite the growing clinical importance of apheresis services globally, published experience from sub‐Saharan Africa remains sparse.
Folasade Adelekan‐Popoola, Shakirat Gold‐Olufadi, Olufunto Olufela Kalejaiye, Abdullateef Ogala, Rasheed A. Balogun   +4 more
wiley   +1 more source