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The Role of Green Marketing Mix in Enhancing Customer Engagement [PDF]
International Journal of Tourism and Hospitality ManagementIn response to growing environmental concerns and changing consumer tastes, the hospitality sector is progressively implementing sustainable practices. In the hospitality sector, the green marketing mix is essential in determining how customers interact ...
Michael Zaki +2 more
doaj +2 more sources
The influence of green marketing mix on green purchase decision: An empirical study in Vietnam
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2022 The purpose of this paper is to investigate how consumers in emerging markets respond to the sustainability goals initiatives by marketers and firms.
Văn Đức Chí Vũ +1 more
doaj +2 more sources
Environmental Science and Pollution Research, 2022 The undertaken research examines the impact of green attitude, green customer value (e.g., environmental image and perceived value), and green marketing mix (e.g., product, packaging, price, promotion, and place) on green purchasing intention. The research has integrated fundamental theoretical approaches of customers' purchasing such as attitude ...
Rizwan Raheem Ahmed +2 more
exaly +4 more sources
Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shopping [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2022 During recent decades, environmental sustainability has reached the top of international political issues and has been recognized as a key motivating factor for innovation.
abbas khalaji +3 more
doaj +1 more source
Marketing Strategy Development for Green House Karamba Hydroponic Vegetables
Jurnal Manajemen & Agribisnis, 2022 Green House Karamba, as a hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation.
Audra Siti Nurjanah +2 more
doaj +1 more source
The Effect of Green Marketing Mix On Green Consumer Behavior and Green Purchasing Decision [PDF]
Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia, 2021 The research explores the effect of marketing mix on consumer behavior to buy environmentally friendly products—this research was conducted on AQUA, a mineral water brand. Green marketing and green product concepts have become the focus of attention from people in business to retaining consumers.
Lili Fitriani +3 more
openaire +1 more source
Jurnal Manajemen & Agribisnis, 2022 This study aims to answer two main objectives. The first is to answer the current eco-label, green marketing mix, and brand image of AQUA Life, and the Second is to answer how eco-label awareness, green marketing mix, and brand image influence consumer ...
Nabilla Shafira +2 more
doaj +1 more source
Development of Green Marketing Mix Model with Emphasis on Evaluating Purchaser's Intentions in the Field of Energy (Iran's Oil and Gas Industry) [PDF]
Pizhūhishnāmah-i Iqtiṣād-i Inirzhī-i Īrān, 2021 In the new century, consumer concerns about environmental accountability, which are also aligned with environmental laws, have pushed a growing number of companies to design and create environmentally friendly programs.
Mohammad Ali Avindeh +2 more
doaj +1 more source
Asian Management and Business Review, 2021 Public awareness in Indonesia in responding to global warming has increased significantly. Increased public awareness plays an important role in providing challenges and opportunities for companies that provide goods or services to create products that ...
Danang Satrio +2 more
doaj +1 more source
Applying Tourist Green Marketing Mix Strategy: Challenges and Opportunities (Applied in Luxor City) [PDF]
International Journal of Tourism and Hospitality ManagementGreen marketing activities include manufacturing, differentiating, pricing and promoting products and services that can satisfy consumers' environmental needs, these green marketing efforts enhance consumers' purchase intentions.
Ibrahim Ahmed +3 more
doaj +1 more source