Results 1 to 10 of about 3,437,527 (193)

How Important Is Green Marketing Mix For Consumer? Lesson From The Body Shop

Jurnal Manajemen, 2019
The increasing of consumer needs for cosmetics must be balanced with the care of environmental issues through marketing activities (green marketing). The green marketing concept can be applied in every element of marketing mix comprehensively.
Siti Sarah Chairunnisa, Idqan Fahmi, Siti Jahroh
doaj   +3 more sources

The influence of green marketing mix on green purchase decision: An empirical study in Vietnam

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2022
The purpose of this paper is to investigate how consumers in emerging markets respond to the sustainability goals initiatives by marketers and firms.
Văn Đức Chí Vũ, Nguyễn Viết Bằng   +1 more
doaj   +2 more sources

Sustainable Tourism Strategies: Examining Green Service Innovation as a Mediator Between the Marketing Mix and Business Performance in Bali’s Tour and Travel SMEs

Tourism and Hospitality
Sustainable tourism has become a strategic imperative, particularly in Bali Island, where tourism drives regional economic growth. In this study, we investigate the mediating role of green service innovation in the relationship between the marketing mix ...
Elizabeth Elizabeth, Harjanto Prabowo, Rini Setiowati, Agustinus Bandur   +3 more
doaj   +3 more sources

Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shopping [PDF]

ارزش آفرینی در مدیریت کسب و کار, 2022
During recent decades, environmental sustainability has reached the top of international political issues and has been recognized as a key motivating factor for innovation.
abbas khalaji, Khatere nobahar, Seedreza sajjadi, Mohammad Mehdi Asgari   +3 more
doaj   +1 more source

Marketing Strategy Development for Green House Karamba Hydroponic Vegetables

Jurnal Manajemen & Agribisnis, 2022
Green House Karamba, as a hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation.
Audra Siti Nurjanah, Popong Nurhayati, Annisa Ramadanti   +2 more
doaj   +1 more source

Factors Influencing Consumer Purchase Decisions for Aqua Life Indonesia Products: Analysis of Ecolabel Awareness, Green Marketing Mix, and Brand Image

Jurnal Manajemen & Agribisnis, 2022
This study aims to answer two main objectives. The first is to answer the current eco-label, green marketing mix, and brand image of AQUA Life, and the Second is to answer how eco-label awareness, green marketing mix, and brand image influence consumer ...
Nabilla Shafira, Ma'mun Sarma, Irni Rahmayani Johan   +2 more
doaj   +1 more source

Development of Green Marketing Mix Model with Emphasis on Evaluating Purchaser's Intentions in the Field of Energy (Iran's Oil and Gas Industry) [PDF]

Pizhūhishnāmah-i Iqtiṣād-i Inirzhī-i Īrān, 2021
In the new century, consumer concerns about environmental accountability, which are also aligned with environmental laws, have pushed a growing number of companies to design and create environmentally friendly programs.
Mohammad Ali Avindeh, Bita Tabrizian, Maryam Teymourian Sefideh khan   +2 more
doaj   +1 more source

Applying Tourist Green Marketing Mix Strategy: Challenges and Opportunities (Applied in Luxor City) [PDF]

International Journal of Tourism and Hospitality Management
Green marketing activities include manufacturing, differentiating, pricing and promoting products and services that can satisfy consumers' environmental needs, these green marketing efforts enhance consumers' purchase intentions.
Ibrahim Ahmed, Sabreen Abd Eljalil, Azza Mohamed, Fatmaa Abouzied   +3 more
doaj   +1 more source

Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable

Asian Management and Business Review, 2021
Public awareness in Indonesia in responding to global warming has increased significantly. Increased public awareness plays an important role in providing challenges and opportunities for companies that provide goods or services to create products that ...
Danang Satrio, Siti Yunitarini, Nila Rizqiani   +2 more
doaj   +1 more source

Green marketing in the coffee shop: Gen Z repurchase intention through customer satisfaction [PDF]

BIO Web of Conferences
The coffee shops in Sleman Regency, Yogyakarta, have not widely applied the green marketing mix in their business. Besides, no existing study exists on green marketing mix toward repurchase intention with customer satisfaction as a mediation variable ...
Mahardika Rehania Putri, Ismoyowati Dyah, Ushada Mirwan   +2 more
doaj   +1 more source