Results 21 to 30 of about 5,083 (260)

UNCOVERING THE WEIGHTINESS OF GREEN MARKETING MIX AND CONSUMER ATTITUDE IN COSMETIC PRODUCT

Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2022
This study aims to determine the impact of the green marketing mix and consumer attitudes towards brand image and purchasing decisions, as well as to determine the mediating function of brand image.
Denysa Karisma Putri, Widiya Dewi Anjaningrum   +1 more
doaj   +1 more source

Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India

Management şi Marketing, 2016
The present study was created in order to customise the marketing mix for non-purchasers of eco-friendly products by studying their perspectives on the introduction of eco-friendly variants of the regular products that they are using in particular ...
Chockalingam Senthil Nathan, Isreal Densingh Joshua   +1 more
doaj   +1 more source

Influence of Green Marketing Mix on Purchase Intention of Vietnamese Consumers for Green Food

Journal of Economics and Business, 2023
Businesses are making efforts to implement green marketing to meet the needs of consumers and build a sustainable living environment. Many studies around the world have investigated the influence of marketing mix on green purchase behavior. In order to understand the impact of 7Ps tools of retail service marketing on Vietnamese consumers' green food ...
Nguyen Hoai Long, Le Thuy Huong, Nguyen Huu Dung   +2 more
openaire   +2 more sources

TINJAUAN PENERAPAN KONSEP GREEN MARKETING DALAM PELESTARIAN LINGKUNGAN

Jurnal Pamator, 2018
Konsep green marketing mix adalah sama dengan bauran pemasaran  konvensional yaitu merujuk pada kepuasan kebutuhan, keinginan, dan hasrat  pelanggan dalam hubungan dengan pemeliharaan dan pelestarian dari  lingkungan hidup.
Darul Islam
doaj   +1 more source

Green Purchase Behavior in Indonesia: Examining the Role of Knowledge, Trust and Marketing

Challenges
This study investigates the factors influencing green purchase behavior in emerging economies, focusing on Indonesian consumers’ preferences for organic food products.
Philia Vironika, Mira Maulida
doaj   +1 more source

The Influence of Green Marketing Mix and Environmental Awareness on Oat Milk Purchase Decision in the Special Region of Yogyakarta Province

Habitat
Environmental issues have led to changes in people's lifestyles, making them more environmentally conscious, especially when purchasing products, including selecting the foods they consume. One commonly consumed food product is milk.
Vena Bianda Aurelia, Masyhuri, Any Suryantini   +2 more
doaj   +1 more source

Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin, Binbin Xue, Dewei Xie, Jia Li, Juyuan Pan, Lanbing Zhu, Qiaowen Tong, Jing Lin, Ruofan Zhu, Xu Zhang, Junhui Xia, Xiang Li   +11 more
wiley   +1 more source

Pengaruh Green Marketing Mix terhadap Brand Image Produk Tupperware

Journal of Management and Business Review, 2021
The rapid growth of the industrial has an impact on social and environmental problems, one of which is global warming. Society as a group of consumers who care about their environment and are responsible for environmental damage is called the Green ...
Genoveva Genoveva, Wulan Berliana
doaj   +1 more source

Мarketing strategies for ensuring sustainable competitive development of enterprises

Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм, 2021
The article deals with green competitiveness advantages for companies. The green competitive development is considered to be an essential condition to provide a high level of sustainable social and economic development.
Olena Chygryn, Liliia Khomenko, Glib Kalitai   +2 more
doaj   +1 more source

Safety of Prescription Nonsteroidal Anti‐inflammatory Drugs in Adults With Inflammatory Bowel Disease: Data From a Large Administrative Claims Cohort

Arthritis Care &Research, EarlyView.
Objective The concern that nonsteroidal anti‐inflammatory drugs (NSAIDs) may precipitate flares of inflammatory bowel disease (IBD) has limited their use in managing musculoskeletal symptoms in those with IBD, but safety data are mixed. Methods This retrospective cohort study included patients with IBD aged at least 18 years from Optum's deidentified ...
Adam S. Mayer, Rui Xiao, Meenakshi Bewtra, Michael D. George, Pamela F. Weiss   +4 more
wiley   +1 more source