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PENGARUH GREEN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEACH VOLUNTRIP DI PT. GEMILANG MEDIA WISATAMA DI YOGYAKARTA

Jurnal IPTA, 2023
Green marketing mix is an important field of study for companies because it provides opportunities for competitive advantage that can influence consumer purchasing decisions. This research aims to determine the effect of green marketing mix on purchasing
Aurora Ranting Salsabilla, LGLK. Dewi, Ni Putu Eka Mahadewi   +2 more
doaj   +1 more source

Marketing mix for librarians and information professionals [PDF]

, 2013
This paper covers the explanation of marketing mix for librarians and information professionals and the nature of the elements of the marketing mix. It discusses the traditional issues arising from the marketing mix and issues which are more appropriate ...
Moikan Mollel, Mimutie
core   +1 more source

Identification of green marketing strategies: perspective of a developing country [PDF]

Innovative Marketing, 2019
Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini, Sentot Suciarto Athanasius, Berta Bekti Retnawati   +2 more
doaj   +2 more sources

PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang)

Profit: Jurnal Administrasi Bisnis, 2015
Green marketing is the concept of green marketing that is friendly to nature and environmental sustainability, green marketing is defined as a management process responsible for identifying, anticipating and satisfying the needs of consumers is ...
Any Riswati , Suharyono Suharyono , Srikandi Kumadji   +2 more
doaj   +1 more source

How the Green Marketing Mix Shapes Sustainable Consumption: Consumer Skepticism as a Multilevel Mediator in Saudi Arabia [PDF]

The Retail and Marketing Review
This study examines the effects of the green marketing mix, which comprises green products, pricing, distribution, and promotion, on sustainable consumption behavior, mediated by consumer skepticism in Saudi Arabia.
Dr Ammar A. Alawadh
doaj   +1 more source

Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers

Tržište, 2020
Purpose – Seeking to understand sustainability through the concept of green marketing mix and green consumer behaviour better, this paper examines their role in expressing green purchase intentions.
Branka Dropulić, Zoran Krupka
doaj   +1 more source

UNCOVERING THE WEIGHTINESS OF GREEN MARKETING MIX AND CONSUMER ATTITUDE IN COSMETIC PRODUCT

Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2022
This study aims to determine the impact of the green marketing mix and consumer attitudes towards brand image and purchasing decisions, as well as to determine the mediating function of brand image.
Denysa Karisma Putri, Widiya Dewi Anjaningrum   +1 more
doaj   +1 more source

Faktor Penentu Green Marketing Mix Decision pada Coffee Shop di Yogyakarta

Value: Jurnal Manajemen dan Akuntansi
The increasing volume of waste, particularly food waste and plastic waste, has become an important environmental issue in Yogyakarta. The rapid growth of coffee shops in Yogyakarta has intensified business competition.
Nia Kartika Putri, Gia Rizky
doaj   +1 more source

GREEN MARKETING

, 2023
The depletion of natural resources threatens the future of the world. Unconscious use of products, leaving waste to nature and wasting natural resources, together with the production and consumption concept of today, necessitate the emergence of new ...
Akatak, Ahmet
core   +1 more source

The effect of green marketing to the preference of Islamic banking customers through marketing mix [PDF]

, 2015
This paper aims to determine the effect of green marketing to the preference of Islamic banking customers through the marketing mix . Islamic banking is a bank that has a potential business model of banks by implementing green banking, as well as ...
Solekah, Nihayatu Aslamatis
core   +4 more sources