Re‐evaluating green marketing strategy: a stakeholder perspective [PDF]
European Journal of Marketing, 2007 PurposeThe present study aims to examine the influence of stakeholders on green marketing strategy (GMS). Marketing literature recognizes that stakeholders play a significant role in influencing organizations and markets, but has not targeted a single integrated approach to examine the relationship between stakeholder management and GMS.Design ...
Rivera Camino, Jaime
exaly +9 more sources
The interplay of strategic and internal green marketing orientation on competitive advantage [PDF]
Journal of Business Research, 2019 This paper seeks to clarify and refine the relationship between strategic and internal green marketing and firm competitiveness. Despite the significance of corporate environmental strategy to firms adopting a triple-bottom line performance evaluation ...
Karolos-Konstantinos Papadas +1 more
exaly +4 more sources
Green marketing orientation: Conceptualization, scale development and validation [PDF]
Journal of Business Research, 2017 As green marketing becomes an essential tool for sustainable business strategy, companies are adopting green marketing practices to achieve better business performance.
Karolos-Konstantinos Papadas +1 more
exaly +4 more sources
Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory. [PDF]
PLoS ONEThe primary focus of this investigation is to assess the influence of green marketing practices and their potential effects on organizations' operational performance.
Md Asaduzzaman Babu +3 more
doaj +2 more sources
On the way to sustainability: the role of green marketing strategies and best practices of TQM on green performance among nurse managers [PDF]
BMC NursingBackground Any hospital’s ability to successfully provide healthcare services depends heavily on its nurse managers. They comprise a larger portion of healthcare institutions.
Manal Saleh Moustafa Saleh +7 more
doaj +2 more sources
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP CORPORATE REPUTATION [PDF]
E-Jurnal Manajemen, 2017 Penelitian ini memiliki tujuan untuk mengetahui peran brand image dalam memediasi pengaruh green marketing terhadap corporate reputation. Populasi dalam penelitian ini adalah konsumen Starbucks coffee yang berdomisili di Denpasar.
I Gusti Putu Aditya Saputra +1 more
doaj +1 more source
Value: Jurnal Manajemen dan AkuntansiGreen marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research.
Lady Faerrosa +2 more
doaj +2 more sources
Identification of green marketing strategies: perspective of a developing country [PDF]
Innovative Marketing, 2019 Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini +2 more
doaj +2 more sources
Marketing Strategy Development for Green House Karamba Hydroponic Vegetables
Jurnal Manajemen & Agribisnis, 2022 Green House Karamba, as a hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation.
Audra Siti Nurjanah +2 more
doaj +1 more source
Identification and analysis of green marketing components: a qualitative study in dairy industries [PDF]
تعاون و کشاورزی, 2023 Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components.
Masoud Askari +2 more
doaj +1 more source