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PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang)

Profit: Jurnal Administrasi Bisnis, 2015
Green marketing is the concept of green marketing that is friendly to nature and environmental sustainability, green marketing is defined as a management process responsible for identifying, anticipating and satisfying the needs of consumers is ...
Any Riswati , Suharyono Suharyono , Srikandi Kumadji   +2 more
doaj   +1 more source

Measuring Green Marketing: Scale Development and Validation

Energies, 2022
Academics and practitioners are paying increasing attention to green marketing as lesser damage to the environment and future generations become a priority in a current complex business environment.
Neringa Vilkaite-Vaitone, Ilona Skackauskiene, Gonzalo Díaz-Meneses   +2 more
doaj   +1 more source

Marketing strategy for green transport and logistics infrastructure innovative projects’ development [PDF]

E3S Web of Conferences
The global push to sustainable development has significantly reshaped the transport and logistics sectors. This article explores the critical role of marketing strategy in accelerating the development and adoption of green transport and logistics ...
Vasylenko Igor, Voitsehovskiy Viktor, Beketov Yurii, Viniukov-Proshchenko Artur, Gabrielova Tetiana, Lytvynenko Larysa   +5 more
doaj   +1 more source

Stand out among others: Utilizing green marketing strategy to achieve competitive advantage on Tourism Villages [PDF]

E3S Web of Conferences
This study seeks to examine the impact of green marketing strategies on the reputation and performance of businesses in tourist villages that feature both natural and artificial tourist attractions.
Iriani Sri Setyo, Nuswantara Dian Anita, Sukardani Puspita Sari, Kartika Ajeng Dianing, Nugrohoseno Dwiarko, Junianta Reynaldi Dwi, Run Pharatt   +6 more
doaj   +1 more source

Green Marketing Strategies : Paradigms and Assessment [PDF]

Global Social Sciences Review, 2019
The current study also attempts to contribute significantly in this regard, as it attempts to map relationships between value systems and attitude towards green buying behavior. This study postulates that Environmental Value (EnV) forms the GA, which endorses CBB.
Adnan Jamil, Muhammad Zia ur Rehman
openaire   +1 more source

GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0

Manajemen Bisnis, 2019
This study would like to explains conceptual green marketing and its role as a source sustainable competitive advantage in industrial revolution 4.0. The environmental issue is a sizzling topic nowadays as almost every country’s government and society ...
Ika Purwanti, Muhammad Dzikri Abadi, Umar Yeni Suyanto   +2 more
doaj   +1 more source

Impacts of marketing strategies on casual restaurant sales [PDF]

Journal of Project Management
This study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital ...
Abdulaziz Saleh Alrajhi
doaj   +1 more source

Greenwashing in environmental marketing strategy in the brazilian furniture market

Revista de Economia e Sociologia Rural, 2021
: Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands.
Márcia Vieira de Alencar Caldas, Alípio Ramos Veiga-Neto, Luciana Gondim de Almeida Guimarães, Ahiram Brunni Cartaxo de Castro, Glauber Ruan Barbosa Pereira   +4 more
doaj   +1 more source

The awareness of environmentally friendly products: The impact of green advertising and green brand image [PDF]

Management Science Letters, 2020
Nowadays, customer awareness on environment friendly products is getting improved and there is an increase trend on green marketing strategy. The carried-out strategy has an objective of improving the customer care and purchasing intention on environment
Doni Purnama Alamsyah, Norfaridatul Akmaliah Othman, Hayder Alhadey Ahmed Mohammed   +2 more
doaj   +1 more source

Marketing Strategy and "Green Path" of Honda

International Journal For Multidisciplinary Research, 2023
Honda is a multinational company mainly engaged in manufacturing and selling cars, motorcycles, and electric vehicles. It was created in 1948 by Japanese Soichiro Honda and Takeo Fujisawa. The company has grown to become the world's largest motorcycle manufacturer and one of the largest automakers, operating in more than 150 countries.
openaire   +1 more source