Results 31 to 40 of about 441,052 (297)
A proposal for a green supply chain strategy [PDF]
, 2018 Purpose: The purpose of this paper is to establish a set of steps for helping companies to create a Green Supply Chain Strategy based on the reduction of their carbon footprint.
Coves, Anna +2 more
core +5 more sources
GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0
Manajemen Bisnis, 2019 This study would like to explains conceptual green marketing and its role as a source sustainable competitive advantage in industrial revolution 4.0. The environmental issue is a sizzling topic nowadays as almost every country’s government and society ...
Ika Purwanti +2 more
doaj +1 more source
Marketing Strategy and "Green Path" of Honda
International Journal For Multidisciplinary Research, 2023 Honda is a multinational company mainly engaged in manufacturing and selling cars, motorcycles, and electric vehicles. It was created in 1948 by Japanese Soichiro Honda and Takeo Fujisawa. The company has grown to become the world's largest motorcycle manufacturer and one of the largest automakers, operating in more than 150 countries.
openaire +1 more source
Impacts of marketing strategies on casual restaurant sales [PDF]
Journal of Project ManagementThis study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital ...
Abdulaziz Saleh Alrajhi
doaj +1 more source
The awareness of environmentally friendly products: The impact of green advertising and green brand image [PDF]
Management Science Letters, 2020 Nowadays, customer awareness on environment friendly products is getting improved and there is an increase trend on green marketing strategy. The carried-out strategy has an objective of improving the customer care and purchasing intention on environment
Doni Purnama Alamsyah +2 more
doaj +1 more source
Adoption of "eco-advantage" by SMEs: emerging opportunities and constraints [PDF]
, 2013 Purpose: A recent study has asserted that businesses need to adopt “eco-advantage”. This paper aims to explore the viability of small and medium enterprises (SMEs) achieving “eco-advantage” by exploring their understanding of sustainability issues, how ...
Brindley, C, Oxborrow, L
core +1 more source
FEBS Letters, EarlyView.This study reveals a unique active site enriched in methionine residues and demonstrates that these residues play a critical role by stabilizing carbocation intermediates through novel sulfur–cation interactions. Structure‐guided mutagenesis further revealed variants with significantly altered product profiles, enhancing pseudopterosin formation. These
Marion Ringel +13 more
wiley +1 more source
Consumers perception on green marketing towards eco-friendly fast moving consumer goods
International Journal of Engineering Business Management, 2023 In today’s commercial world, ecological concerns have become increasingly essential. A lot of governments care about environmental issues. Sustainable development that doesn’t harm the environment is a major concern for companies today.
K Pradeep Reddy +5 more
doaj +1 more source
Greenwashing in environmental marketing strategy in the brazilian furniture market
Revista de Economia e Sociologia Rural, 2021 : Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands.
Márcia Vieira de Alencar Caldas +4 more
doaj +1 more source