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Value: Jurnal Manajemen dan AkuntansiGreen marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research.
Lady Faerrosa +2 more
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Jurnal Manajemen dan Bisnis Kreatif, 2015 Green marketing is not something new in business. Nowdays, environmental issues become the best opportunity in the marketing strategy. Awearness about environtmental and save the earth become one chance from our responsibility.
Rieke Retnosary
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Pengaruh Green Marketing terhadap Pembelian Ulang pada Produk Brand Avoskin
Jurnal Ekonomi Akuntansi dan Manajemen, 2023 As public awareness of a sustainable environment grows in this century, several corporate organizations have begun to implement the sustainability principle in carrying out their firm activities.
Yeni Khoirotul Janah +1 more
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The effects of customer perceived value and perceived innovation on green products [PDF]
Management Science Letters, 2021 Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust.
Alamsyah, Doni Purnama +4 more
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THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE
Jurnal Aplikasi Manajemen, 2021 This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
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AD-minister, 2008 As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on ...
Anne Marie Zwerg-Villegas
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Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? [PDF]
, 2006 This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets.
Bird, L. A., Brown, E. S.
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The Insignificant Impact of Eco-Green Concept as a Marketing Strategy in the Hospitality Industry [PDF]
E3S Web of Conferences, 2023 Batu City is well-known to visitors as one of the leading tourism destinations in East Java Province. This condition raises the rapid growth of the area’s primary and supporting tourism industries.
Mahendra Susanto Joko, Agfianto Tomi
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Habitat, 2023 The emergence of various threats to the environment, encourages companies to be able to apply a new business concept, namely by implementing issues related to marketing that apply the concept green marketing.
Ajeng Uswatun Hasanah +2 more
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Agro Ekonomi, 2023 Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards ...
M. Zul Mazwan +3 more
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