Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory. [PDF]
PLoS ONEThe primary focus of this investigation is to assess the influence of green marketing practices and their potential effects on organizations' operational performance.
Md Asaduzzaman Babu +3 more
doaj +2 more sources
On the way to sustainability: the role of green marketing strategies and best practices of TQM on green performance among nurse managers [PDF]
BMC NursingBackground Any hospital’s ability to successfully provide healthcare services depends heavily on its nurse managers. They comprise a larger portion of healthcare institutions.
Manal Saleh Moustafa Saleh +7 more
doaj +2 more sources
Value: Jurnal Manajemen dan AkuntansiGreen marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research.
Lady Faerrosa +2 more
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Re‐evaluating green marketing strategy: a stakeholder perspective [PDF]
European Journal of Marketing, 2007 PurposeThe present study aims to examine the influence of stakeholders on green marketing strategy (GMS). Marketing literature recognizes that stakeholders play a significant role in influencing organizations and markets, but has not targeted a single integrated approach to examine the relationship between stakeholder management and GMS.Design ...
exaly +3 more sources
Identification of green marketing strategies: perspective of a developing country [PDF]
Innovative Marketing, 2019 Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini +2 more
doaj +2 more sources
Marketing Strategy Development for Green House Karamba Hydroponic Vegetables
Jurnal Manajemen & Agribisnis, 2022 Green House Karamba, as a hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation.
Audra Siti Nurjanah +2 more
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Identification and analysis of green marketing components: a qualitative study in dairy industries [PDF]
تعاون و کشاورزی, 2023 Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components.
Masoud Askari +2 more
doaj +1 more source
AD-minister, 2008 As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on ...
Anne Marie Zwerg-Villegas
doaj +1 more source
Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs [PDF]
Management Science Letters, 2020 The purpose of this study is to investigate the moderating effect of religiosity on the relation-ship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs).
Harini Abrilia Setyawati +3 more
doaj +1 more source
Green marketing strategy increases the effect of green knowledge on green purchase intention
Advances in Food Science, Sustainable Agriculture, and Agroindustrial Engineering, 2022 The main objective of this study was to determine the effect of green marketing as a mediating variable on increasing green knowledge variables on increasing consumer buying interest in eco-friendly products.
Yunita Hasnah Devina +2 more
doaj +1 more source