Results 11 to 20 of about 331 (167)

Pengaruh Green Marketing terhadap Pembelian Ulang pada Produk Brand Avoskin

Jurnal Ekonomi Akuntansi dan Manajemen, 2023
As public awareness of a sustainable environment grows in this century, several corporate organizations have begun to implement the sustainability principle in carrying out their firm activities.
Yeni Khoirotul Janah, Rusdi Hidayat Nugroho   +1 more
doaj   +1 more source

Green Marketing Attributes of Coffee Shops, Purchasing Interests, Lifestyles: What Really Affects Consumer Satisfaction?

Agro Ekonomi, 2023
Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards ...
M. Zul Mazwan, Livia Windiana, Gigin Mahdalena, Dyah Erni Widyastuti   +3 more
doaj   +1 more source

Impact of Green Marketing to Food and Beverages on Purchasing Decisions and Brand Image as a Mediation Variable (Case Study: Millennial Consumers)

Habitat, 2023
The emergence of various threats to the environment, encourages companies to be able to apply a new business concept, namely by implementing issues related to marketing that apply the concept green marketing.
Ajeng Uswatun Hasanah, Fitria Dina Riana, Hery Toiba   +2 more
doaj   +1 more source

Consumers Mapping and Green Marketing Design for Products with Reusable Packaging

Journal of Management and Business Review, 2023
Hepi Circle products use reusable plastic packaging. Hepi Circle needs to know consumer behavior to develop an appropriate green marketing strategy.
Esti Dwi Rinawiyanti, Cindy Avelin Priska, Gunawan Gunawan   +2 more
doaj   +1 more source

PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang)

Profit: Jurnal Administrasi Bisnis, 2015
Green marketing is the concept of green marketing that is friendly to nature and environmental sustainability, green marketing is defined as a management process responsible for identifying, anticipating and satisfying the needs of consumers is ...
Any Riswati , Suharyono Suharyono , Srikandi Kumadji   +2 more
doaj   +1 more source

Measuring Green Marketing: Scale Development and Validation

Energies, 2022
Academics and practitioners are paying increasing attention to green marketing as lesser damage to the environment and future generations become a priority in a current complex business environment.
Neringa Vilkaite-Vaitone, Ilona Skackauskiene, Gonzalo Díaz-Meneses   +2 more
doaj   +1 more source

Marketing strategy for green transport and logistics infrastructure innovative projects’ development [PDF]

E3S Web of Conferences
The global push to sustainable development has significantly reshaped the transport and logistics sectors. This article explores the critical role of marketing strategy in accelerating the development and adoption of green transport and logistics ...
Vasylenko Igor, Voitsehovskiy Viktor, Beketov Yurii, Viniukov-Proshchenko Artur, Gabrielova Tetiana, Lytvynenko Larysa   +5 more
doaj   +1 more source

Stand out among others: Utilizing green marketing strategy to achieve competitive advantage on Tourism Villages [PDF]

E3S Web of Conferences
This study seeks to examine the impact of green marketing strategies on the reputation and performance of businesses in tourist villages that feature both natural and artificial tourist attractions.
Iriani Sri Setyo, Nuswantara Dian Anita, Sukardani Puspita Sari, Kartika Ajeng Dianing, Nugrohoseno Dwiarko, Junianta Reynaldi Dwi, Run Pharatt   +6 more
doaj   +1 more source

GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0

Manajemen Bisnis, 2019
This study would like to explains conceptual green marketing and its role as a source sustainable competitive advantage in industrial revolution 4.0. The environmental issue is a sizzling topic nowadays as almost every country’s government and society ...
Ika Purwanti, Muhammad Dzikri Abadi, Umar Yeni Suyanto   +2 more
doaj   +1 more source

Impacts of marketing strategies on casual restaurant sales [PDF]

Journal of Project Management
This study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital ...
Abdulaziz Saleh Alrajhi
doaj   +1 more source