Results 11 to 20 of about 441,052 (297)
AD-minister, 2008 As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on ...
Anne Marie Zwerg-Villegas
doaj +1 more source
Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs [PDF]
Management Science Letters, 2020 The purpose of this study is to investigate the moderating effect of religiosity on the relation-ship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs).
Harini Abrilia Setyawati +3 more
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Green marketing strategy increases the effect of green knowledge on green purchase intention
Advances in Food Science, Sustainable Agriculture, and Agroindustrial Engineering, 2022 The main objective of this study was to determine the effect of green marketing as a mediating variable on increasing green knowledge variables on increasing consumer buying interest in eco-friendly products.
Yunita Hasnah Devina +2 more
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Revisiting Green Marketing Implementation in Halal Cosmetic Brands
al-Uqud: Journal of Islamic Economics, 2020 The growing green consumer who selecting products that socially and environmentally ethical products, encourages cosmetics producers in Indonesia to produce more environmentally friendly product in terms of materials, ingredients, packaging, and even the
Ika Diyah Candra Arifah
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MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future.
Silitonga N., Syah T.Y.R., Erni N.
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Green marketing: a case study of the outdoor apparel brand Patagonia
Responsibility and Sustainability, 2023 This case study will examine the main aspects of a Green Marketing strategy and give a concrete example of the outdoor retailer brand Patagonia. First of all, the relation of companies towards sustainability and the brand Patagonia will be introduced ...
Manuela Guerreiro +4 more
doaj +1 more source
The effects of customer perceived value and perceived innovation on green products [PDF]
Management Science Letters, 2021 Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust.
Alamsyah, Doni Purnama +4 more
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Jurnal Manajemen dan Bisnis Kreatif, 2015 Green marketing is not something new in business. Nowdays, environmental issues become the best opportunity in the marketing strategy. Awearness about environtmental and save the earth become one chance from our responsibility.
Rieke Retnosary
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Pengaruh Green Marketing terhadap Pembelian Ulang pada Produk Brand Avoskin
Jurnal Ekonomi Akuntansi dan Manajemen, 2023 As public awareness of a sustainable environment grows in this century, several corporate organizations have begun to implement the sustainability principle in carrying out their firm activities.
Yeni Khoirotul Janah +1 more
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Green Marketing Strategies, Ideas And Practices Of Green Marketing: An Overview
, 2023 Green Marketing is the need of today's global market. Green products and practices will help us to save our environment and it will establish sustainable development. Companies should start following green marketing in their day to day production. In current business scenario environmental issues plays an important role in business.
Shri. B.G. Kankanawadi +1 more
openaire +2 more sources