Results 21 to 30 of about 17,809 (262)

Marketing strategy for green transport and logistics infrastructure innovative projects’ development [PDF]

E3S Web of Conferences
The global push to sustainable development has significantly reshaped the transport and logistics sectors. This article explores the critical role of marketing strategy in accelerating the development and adoption of green transport and logistics ...
Vasylenko Igor, Voitsehovskiy Viktor, Beketov Yurii, Viniukov-Proshchenko Artur, Gabrielova Tetiana, Lytvynenko Larysa   +5 more
doaj   +1 more source

Consumers Mapping and Green Marketing Design for Products with Reusable Packaging

Journal of Management and Business Review, 2023
Hepi Circle products use reusable plastic packaging. Hepi Circle needs to know consumer behavior to develop an appropriate green marketing strategy.
Esti Dwi Rinawiyanti, Cindy Avelin Priska, Gunawan Gunawan   +2 more
doaj   +1 more source

Stand out among others: Utilizing green marketing strategy to achieve competitive advantage on Tourism Villages [PDF]

E3S Web of Conferences
This study seeks to examine the impact of green marketing strategies on the reputation and performance of businesses in tourist villages that feature both natural and artificial tourist attractions.
Iriani Sri Setyo, Nuswantara Dian Anita, Sukardani Puspita Sari, Kartika Ajeng Dianing, Nugrohoseno Dwiarko, Junianta Reynaldi Dwi, Run Pharatt   +6 more
doaj   +1 more source

Measuring Green Marketing: Scale Development and Validation

Energies, 2022
Academics and practitioners are paying increasing attention to green marketing as lesser damage to the environment and future generations become a priority in a current complex business environment.
Neringa Vilkaite-Vaitone, Ilona Skackauskiene, Gonzalo Díaz-Meneses   +2 more
doaj   +1 more source

PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang)

Profit: Jurnal Administrasi Bisnis, 2015
Green marketing is the concept of green marketing that is friendly to nature and environmental sustainability, green marketing is defined as a management process responsible for identifying, anticipating and satisfying the needs of consumers is ...
Any Riswati , Suharyono Suharyono , Srikandi Kumadji   +2 more
doaj   +1 more source

The mediating role of green business strategy for the relationship between environmental and marketing performance in SMEs [PDF]

Problems and Perspectives in Management
Type of the article: Research article AbstractSMEs in East Java, Indonesia, play a crucial role in supporting the national economy, yet they continue to face significant obstacles in the context of global competition.
Woro Utari, Indra Prasetyo, Dwi Lesno Panglipursari, Rusdiyanto Rusdiyanto   +3 more
doaj   +1 more source

Green Marketing Strategies : Paradigms and Assessment [PDF]

Global Social Sciences Review, 2019
The current study also attempts to contribute significantly in this regard, as it attempts to map relationships between value systems and attitude towards green buying behavior. This study postulates that Environmental Value (EnV) forms the GA, which endorses CBB.
Adnan Jamil, Muhammad Zia ur Rehman
openaire   +1 more source

GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0

Manajemen Bisnis, 2019
This study would like to explains conceptual green marketing and its role as a source sustainable competitive advantage in industrial revolution 4.0. The environmental issue is a sizzling topic nowadays as almost every country’s government and society ...
Ika Purwanti, Muhammad Dzikri Abadi, Umar Yeni Suyanto   +2 more
doaj   +1 more source

Identifying Factors Affecting the Implementation of Green Marketing Strategy [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
The green marketing strategy aims to incorporate eco-friendly practices across all marketing activities to minimize environmental harm and simultaneously accomplish organizational objectives.
Bahareh Abedin, Youssef Falih Jaber, Manuela Rozalia Gabor, Mahmood Yahyazadehfar, Meysam Shirkhodaie   +4 more
doaj   +1 more source

Assessing Green Approaches and Digital Marketing Strategies for Twin Transition via Fermatean Fuzzy SWARA-COPRAS

Axioms, 2022
Integrating green approaches and digital marketing strategies for Information and Communication Technologies (ICTs), which reduce environmental risks to desired levels by eliminating emissions and pollution, is considered one of the most promising ...
Selçuk Korucuk, Ahmet Aytekin, Fatih Ecer, Çağlar Karamaşa, Edmundas Kazimieras Zavadskas   +4 more
doaj   +1 more source