Results 21 to 30 of about 331 (167)

Consumers perception on green marketing towards eco-friendly fast moving consumer goods

International Journal of Engineering Business Management, 2023
In today’s commercial world, ecological concerns have become increasingly essential. A lot of governments care about environmental issues. Sustainable development that doesn’t harm the environment is a major concern for companies today.
K Pradeep Reddy, Venkateswarlu Chandu, Sambhana Srilakshmi, Elia Thagaram, Ch. Sahyaja, Bernard Osei   +5 more
doaj   +1 more source

Greenwashing in environmental marketing strategy in the brazilian furniture market

Revista de Economia e Sociologia Rural, 2021
: Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands.
Márcia Vieira de Alencar Caldas, Alípio Ramos Veiga-Neto, Luciana Gondim de Almeida Guimarães, Ahiram Brunni Cartaxo de Castro, Glauber Ruan Barbosa Pereira   +4 more
doaj   +1 more source

The awareness of environmentally friendly products: The impact of green advertising and green brand image [PDF]

Management Science Letters, 2020
Nowadays, customer awareness on environment friendly products is getting improved and there is an increase trend on green marketing strategy. The carried-out strategy has an objective of improving the customer care and purchasing intention on environment
Doni Purnama Alamsyah, Norfaridatul Akmaliah Othman, Hayder Alhadey Ahmed Mohammed   +2 more
doaj   +1 more source

Re‐Awakening Public Attention to the Silent Pandemic of Cancer Among Older Adults in Low‐ and Middle‐Income Countries

Aging and Cancer, EarlyView.
ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef, Sunkanmi Folorunsho, Abdulazeez Opeyemi Abdulganiyu   +2 more
wiley   +1 more source

Assessing Green Approaches and Digital Marketing Strategies for Twin Transition via Fermatean Fuzzy SWARA-COPRAS

Axioms, 2022
Integrating green approaches and digital marketing strategies for Information and Communication Technologies (ICTs), which reduce environmental risks to desired levels by eliminating emissions and pollution, is considered one of the most promising ...
Selçuk Korucuk, Ahmet Aytekin, Fatih Ecer, Çağlar Karamaşa, Edmundas Kazimieras Zavadskas   +4 more
doaj   +1 more source

Green marketing towards hotel sustainability: Insight of India, oppourtunities and challenges [PDF]

Zbornik radova Departmana za geografiju, turizam i hotelijerstvo, 2020
Hospitality and tourism of India has emerged as one of the key service sectors leveraging country's economy to a greater extent and have led the way for development.
Paban Mohanty Patita
doaj   +1 more source

Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin, Binbin Xue, Dewei Xie, Jia Li, Juyuan Pan, Lanbing Zhu, Qiaowen Tong, Jing Lin, Ruofan Zhu, Xu Zhang, Junhui Xia, Xiang Li   +11 more
wiley   +1 more source

The mediating role of green business strategy for the relationship between environmental and marketing performance in SMEs [PDF]

Problems and Perspectives in Management
Type of the article: Research article AbstractSMEs in East Java, Indonesia, play a crucial role in supporting the national economy, yet they continue to face significant obstacles in the context of global competition.
Woro Utari, Indra Prasetyo, Dwi Lesno Panglipursari, Rusdiyanto Rusdiyanto   +3 more
doaj   +1 more source

Carboxylic‐Acid Functionalized Multiwalled Carbon Nanotube‐Alkane‐Based Resistive Temperature Sensor for Cold Chain Applications

Advanced Engineering Materials, EarlyView.
This study presents a reversible temperature sensor with high switching ratio, ∼103. The device is fabricated using PET‐ITO and carbon nanotube dispersions in alkane. Considering its application in cold chain logistics, a proof‐of‐concept with LED is showcased. Thus, a temperature drop below the threshold temperature (crystallization temperature of the
Sunil Kumar Behera, Philippe Marrec, A. Jorge Parola, Madalena Dionísio, Hugo Águas, Andreia F. M. Santos, Hamed Pourkheirollah, Donald Lupo, César A. T. Laia   +8 more
wiley   +1 more source

Innovative Processing of Compacted Waste Aluminum Alloy Powders via Controlled Remelting and Solidification

Advanced Engineering Materials, EarlyView.
This study demonstrates an efficient recycling route for out‐of‐spec AlSi10Mg atomized powders through compaction and arc remelting followed by suction casting. By correlating compaction load, cooling rate, and resulting microstructure, we show that intermediate pressures (50–80 kN) and rapid cooling refine dendrites, reduce porosity, and enhance ...
Mila Christy de Oliveira, Marcella Gaute Cavalcante Xavier, Abdoul‐Aziz Bogno, Piter Gargarella, José Eduardo Spinelli   +4 more
wiley   +1 more source