Results 21 to 30 of about 441,052 (297)

Green Marketing Attributes of Coffee Shops, Purchasing Interests, Lifestyles: What Really Affects Consumer Satisfaction?

Agro Ekonomi, 2023
Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards ...
M. Zul Mazwan, Livia Windiana, Gigin Mahdalena, Dyah Erni Widyastuti   +3 more
doaj   +1 more source

Impact of Green Marketing to Food and Beverages on Purchasing Decisions and Brand Image as a Mediation Variable (Case Study: Millennial Consumers)

Habitat, 2023
The emergence of various threats to the environment, encourages companies to be able to apply a new business concept, namely by implementing issues related to marketing that apply the concept green marketing.
Ajeng Uswatun Hasanah, Fitria Dina Riana, Hery Toiba   +2 more
doaj   +1 more source

Consumers Mapping and Green Marketing Design for Products with Reusable Packaging

Journal of Management and Business Review, 2023
Hepi Circle products use reusable plastic packaging. Hepi Circle needs to know consumer behavior to develop an appropriate green marketing strategy.
Esti Dwi Rinawiyanti, Cindy Avelin Priska, Gunawan Gunawan   +2 more
doaj   +1 more source

Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? [PDF]

, 2006
This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets.
Bird, L. A., Brown, E. S.
openaire   +2 more sources

PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang)

Profit: Jurnal Administrasi Bisnis, 2015
Green marketing is the concept of green marketing that is friendly to nature and environmental sustainability, green marketing is defined as a management process responsible for identifying, anticipating and satisfying the needs of consumers is ...
Any Riswati , Suharyono Suharyono , Srikandi Kumadji   +2 more
doaj   +1 more source

Measuring Green Marketing: Scale Development and Validation

Energies, 2022
Academics and practitioners are paying increasing attention to green marketing as lesser damage to the environment and future generations become a priority in a current complex business environment.
Neringa Vilkaite-Vaitone, Ilona Skackauskiene, Gonzalo Díaz-Meneses   +2 more
doaj   +1 more source

Green Marketing Strategies : Paradigms and Assessment [PDF]

Global Social Sciences Review, 2019
The current study also attempts to contribute significantly in this regard, as it attempts to map relationships between value systems and attitude towards green buying behavior. This study postulates that Environmental Value (EnV) forms the GA, which endorses CBB.
Adnan Jamil, Muhammad Zia ur Rehman
openaire   +1 more source

Climate based facade design for business buildings with examples from central London [PDF]

, 2015
There is a disconnection between commercial architecture and environmental thinking, where green features can be included as part of a strategy for gaining approvals and marketing projects, but those features are not reviewed after completion and ...
Napier, John D.
core   +2 more sources

Marketing strategy for green transport and logistics infrastructure innovative projects’ development [PDF]

E3S Web of Conferences
The global push to sustainable development has significantly reshaped the transport and logistics sectors. This article explores the critical role of marketing strategy in accelerating the development and adoption of green transport and logistics ...
Vasylenko Igor, Voitsehovskiy Viktor, Beketov Yurii, Viniukov-Proshchenko Artur, Gabrielova Tetiana, Lytvynenko Larysa   +5 more
doaj   +1 more source

Stand out among others: Utilizing green marketing strategy to achieve competitive advantage on Tourism Villages [PDF]

E3S Web of Conferences
This study seeks to examine the impact of green marketing strategies on the reputation and performance of businesses in tourist villages that feature both natural and artificial tourist attractions.
Iriani Sri Setyo, Nuswantara Dian Anita, Sukardani Puspita Sari, Kartika Ajeng Dianing, Nugrohoseno Dwiarko, Junianta Reynaldi Dwi, Run Pharatt   +6 more
doaj   +1 more source