Results 21 to 30 of about 16,574 (260)
MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future.
Silitonga N., Syah T.Y.R., Erni N.
doaj +1 more source
Green marketing: a case study of the outdoor apparel brand Patagonia
Responsibility and Sustainability, 2023 This case study will examine the main aspects of a Green Marketing strategy and give a concrete example of the outdoor retailer brand Patagonia. First of all, the relation of companies towards sustainability and the brand Patagonia will be introduced ...
Manuela Guerreiro +4 more
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The effects of customer perceived value and perceived innovation on green products [PDF]
Management Science Letters, 2021 Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust.
Alamsyah, Doni Purnama +4 more
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Revisiting Green Marketing Implementation in Halal Cosmetic Brands
al-Uqud: Journal of Islamic Economics, 2020 The growing green consumer who selecting products that socially and environmentally ethical products, encourages cosmetics producers in Indonesia to produce more environmentally friendly product in terms of materials, ingredients, packaging, and even the
Ika Diyah Candra Arifah
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Jurnal Manajemen dan Bisnis Kreatif, 2015 Green marketing is not something new in business. Nowdays, environmental issues become the best opportunity in the marketing strategy. Awearness about environtmental and save the earth become one chance from our responsibility.
Rieke Retnosary
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Pengaruh Green Marketing terhadap Pembelian Ulang pada Produk Brand Avoskin
Jurnal Ekonomi Akuntansi dan Manajemen, 2023 As public awareness of a sustainable environment grows in this century, several corporate organizations have begun to implement the sustainability principle in carrying out their firm activities.
Yeni Khoirotul Janah +1 more
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Habitat, 2023 The emergence of various threats to the environment, encourages companies to be able to apply a new business concept, namely by implementing issues related to marketing that apply the concept green marketing.
Ajeng Uswatun Hasanah +2 more
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Agro Ekonomi, 2023 Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards ...
M. Zul Mazwan +3 more
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Consumers Mapping and Green Marketing Design for Products with Reusable Packaging
Journal of Management and Business Review, 2023 Hepi Circle products use reusable plastic packaging. Hepi Circle needs to know consumer behavior to develop an appropriate green marketing strategy.
Esti Dwi Rinawiyanti +2 more
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Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? [PDF]
, 2006 This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets.
Bird, L. A., Brown, E. S.
openaire +2 more sources