Results 51 to 60 of about 20,600 (302)
The mediating role of green business strategy for the relationship between environmental and marketing performance in SMEs [PDF]
Problems and Perspectives in ManagementType of the article: Research article AbstractSMEs in East Java, Indonesia, play a crucial role in supporting the national economy, yet they continue to face significant obstacles in the context of global competition.
Woro Utari +3 more
doaj +1 more source
GREEN MARKETING: STRATEGIES FOR SUSTAINABLE BUSINESSES
SWorldJournal, 2023 The topic of "Green Marketing: Strategies for Sustainable Businesses" explores the intersection of marketing practices and environmental sustainability.
openaire +1 more source
Advanced Engineering Materials, EarlyView.This study presents a reversible temperature sensor with high switching ratio, ∼103. The device is fabricated using PET‐ITO and carbon nanotube dispersions in alkane. Considering its application in cold chain logistics, a proof‐of‐concept with LED is showcased. Thus, a temperature drop below the threshold temperature (crystallization temperature of the
Sunil Kumar Behera +8 more
wiley +1 more source
, 2023 This study aims to analyze the effect of green marketing strategy, brand image, on purchasing decisions with the role of green brand knowledge as mediation. The population is consumers who buy Love, Beauty and Planet products in Bandar Lampung.
Octaviani, Rika +2 more
core +1 more source
Advanced Engineering Materials, EarlyView.This study demonstrates an efficient recycling route for out‐of‐spec AlSi10Mg atomized powders through compaction and arc remelting followed by suction casting. By correlating compaction load, cooling rate, and resulting microstructure, we show that intermediate pressures (50–80 kN) and rapid cooling refine dendrites, reduce porosity, and enhance ...
Mila Christy de Oliveira +4 more
wiley +1 more source
Green Materialities : Marketing and the socio-material construction of green products [PDF]
, 2014 Green products are becoming part of contemporary consumer cultures and part of everyday life. But how are green products constructed? What kind of green products are constructed? And what happens as these green products are constructed?
Fuentes, Christian, +2 more
core +1 more source
Belimbing Tourism Village: A Green Marketing Strategy
, 2021 : Purpose: This study aims to determine the green marketing strategy in making a tourism business based on environment and health in Belimbing Tourism Village, Tabanan, Bali, Indonesia. Research methods: This is a mixed method research.
Dewi, Ni Wayan Sintya +2 more
core +1 more source
Frontiers in Psychology, 2022 This study is based on the natural resource based view, which examines the impact of holistic marketing orientation on business performance (BP) by defining the role of enablers and mediators.
Fatima Shaukat, Jia Ming
doaj +1 more source
Advanced Engineering Materials, EarlyView.Additive manufacturing provides precise control over the placement of continuous fibres within polymer matrices, enabling customised mechanical performance in composite components. This article explores processing strategies, mechanical testing, and modelling approaches for additive manufactured continuous fibre‐reinforced composites.
Cherian Thomas, Amir Hosein Sakhaei
wiley +1 more source
Key Strategies for Green Marketing Success
المجلة الدولية للأداء الاقتصادي, 2020 يهدف التسويق الأخضر أو البيئي إلى تقديم المنتجات التي تلبي رغبات واحتياجات الزبائن مع الحد من التأثير الضار على البيئة الطبيعية. وقد برز هذا المفهوم في أواخر الثمانينيات وأوائل التسعينيات، ليعرف انتشارا متسارعا في أنحاء العالم، حيث تزايد وعي الشركات بالقضايا البيئية وتركز اهتمامها على المنتجات الخضراء. يهدف هذا البحث إلى تقديم بعض الاستراتيجيات للتأثير
openaire +3 more sources