Results 61 to 70 of about 441,052 (297)

The role of green marketing in achieving sustainable development [PDF]

, 2018
All forms of business affect the environment. In addition to the right to use natural resources, companies also have their obligations regarding their utilization.
Domazet, Ivana, Kovačević, Milica
core  

Embedding knowledge and value of a brand into sustainability for differentiation [PDF]

, 2013
This is the post-print version of the final paper published in the Journal of World Business (under the provisional title "Embedding sustainability into brand knowledge and brand value for brand differentiation").
Aaker, Abreu, Alba, Allison, Armstrong, Bahn, Banerjee, Basch, Benjamini, Berry, Bryman, Burgees, Case, Chabowski, Chiras, Churchill, Churchill, Clancy, Closs, Connelly, Crittenden, Cronin, Czinkota, Daub, Day, De Chernatony, Delgado-Ballester, Dick, Dincer, Ferreira, Fournier, Frank, Gerbing, Gill, Godichaud, Gong, Gupta, Gurtoo, Hammond, Hudson, Hult, Hurlburt, Jin, Kakabadse, Keller, Keller, Kirmani, Kohler, Kurowska, Lantos, Lazear, Levy, Lewitt, Linton, Lowitt, Luo, Maclnnis, Maio, Melewar, Menon, Mentzer, Michael Czinkota, Miles, Moffett, Nandan, Narayandas, Peattie, Pechmann, Pegg, Peldron, Persley, Porter, Russo, Rust, Schlosser, Shami, Sheth, Shocker, Silk, Snider, Spulber, Srivastava, Steenkamp, Steenkamp, Story, Suraksha Gupta, Szekley, T.C. Melewar, Tse, Tsoi, Varey, Vargo, Walker, Westley, Wilkie, Zeithaml, Zeithaml, Zott   +97 more
core   +2 more sources

Oxide‐Free Titanium Coatings by Wire Arc Spraying in a Silane‐Doped Inert Atmosphere

Advanced Engineering Materials, EarlyView.
A silane‐doped argon atmosphere enables the production of oxide‐free titanium coatings via twin‐wire arc spraying at ambient pressure. This innovative approach eliminates residual oxygen, creating process conditions that prevent oxidation and nitride formation.
Manuel Rodriguez Diaz, Maik Szafarska, René Gustus, Kai Möhwald, Hans Jürgen Maier   +4 more
wiley   +1 more source

Differences in retail strategies on the emerging organic market [PDF]

, 2009
: Purpose – The organic product market can be considered as an emerging market. Since the 1990s it has experienced rapid growth, and supermarket chains have become the sales channel with the largest market share and are the main driver for further growth.
Aertsens, Joris, Mondelaers, Koen, Van Huylenbroeck, Guido   +2 more
core   +1 more source

Application of Raman and Photoluminescence Spectroscopy to MgO‐C Refractories

Advanced Engineering Materials, EarlyView.
Visible to near infrared luminescence of MgO is studied on MgO‐C bricks and nominally pure MgO powder, with focus on two similar sharp high‐intensity signals, at 699 and 871 nm, each surrounded by symmetrical sidebands. The nature of these sidebands is investigated by temperature‐dependent spectroscopic measurements, confirming phonon involvement by ...
Julia Richter, Felix Drechsler, Till M. J. Stadtmüller, Cameliu Himcinschi, Christos G. Aneziris, Jens Kortus   +5 more
wiley   +1 more source

Green Marketing Practices and Sustainability Performance of Manufacturing Firms: Evidence from Emerging Markets [PDF]

Nature Environment and Pollution Technology
This study investigates the relationship between green marketing practices and the sustainability performance of manufacturing firms in emerging markets.
Derrick Nukunu Akude, John Kwame Akuma, Emmanuel Addai Kwaning and Kojo Agyekum Asiama
doaj   +1 more source

Study on the Marketing Strategy Optimization of A Green Lighting Enterprise [PDF]

, 2016
绿色照明的概念是上个世纪90年代由美国国家环保局首次提出来的，其主要内涵包括节能、环保、安全及舒适。节能意味着使用较少的电量达到充足的照明效果，从而减少能源的消耗，实现环保的目的。安全和舒适则是指光照的柔和、清晰、不产生光污染。随着全球经济的飞速发展，不管是从消费者角度还是国家层面，节能减排都成为照明行业发展的趋势之一，所以各国都在推行节能减排工作，我国也不例外，照明行业作为耗能较大的产业之一，推行节能的发光二极管（LED）光源已成为发展趋势，传统的照明灯具白炽灯也逐步退出市场 ...
黄海涛
core  

Toward Low‐Consumable Anodes: Process Simulation and Prospective Life Cycle Assessment of NiFe2O4‐NiO‐Ni‐Cu vs. Prebaked Anodes for Aluminum Production with use of Molten Salt Electrolysis

Advanced Engineering Materials, EarlyView.
Low‐consumable nickel ferrite‐based anodes for the Hall–Héroult process are compared with conventional prebaked carbon anodes using thermodynamic simulation and prospective life cycle assessment under contrasting future electricity system pathways from 2025 to 2050.
Felipe Alejandro Garcia Paz, Ulziikhuu Otgonbayar, Alexander Adamczyk, Farhan Hossain, Daniel Vogt, Johan Berg Pettersen, Alexandros Charitos   +6 more
wiley   +1 more source

Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives

Amfiteatru Economic, 2015
Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the
Cătălina Sitnikov, Laura Vasilescu, Radu Ogarcă , Sorin Tudor   +3 more
doaj  

Additive Manufacturing of Continuous Fibre Reinforced Composites: Process, Characterisation, Modelling, and Sustainability

Advanced Engineering Materials, EarlyView.
Additive manufacturing provides precise control over the placement of continuous fibres within polymer matrices, enabling customised mechanical performance in composite components. This article explores processing strategies, mechanical testing, and modelling approaches for additive manufactured continuous fibre‐reinforced composites.
Cherian Thomas, Amir Hosein Sakhaei
wiley   +1 more source