Examination of marketing mix performance in relation to sustainable development of the Poland's confectionery industry. [PDF]
PLoS ONE, 2020 The conventional concept of marketing mix does not take into account the idea of sustainable development. The basic objective of this examination is to analyze and evaluate the performance of selected marketing mix elements from the perspective of the ...
Pawel Tadeusz Kazibudzki +1 more
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, 2022 Persaingan dunia usaha sekarang semakin Kompetitif. Setiap perusahaan saling bersaing Untuk mendapatkan pelanggan agar dapat Membeli produk yang mereka tawarkan. Keputusan pembelian merupakan proses dalam Pembelian yang nyata, apakah membeli atau Tidak (Dharmmesta & Handoko, 2012). Dalam Keputusan membeli barang, seringkali lebih Dari dua pihak
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The Influence of Coordinated Wildlife-based Tourism Marketing Mix Strategies on the Overall Tourism Performance of Zimbabwe [PDF]
African Journal of Hospitality, Tourism and Leisure, 2023 This study analysed the influence of coordinated wildlife-based tourism marketing mix strategies towards improving the tourism performance of Zimbabwe.
Timothy T. Kuguyo, Edson Gandiwa
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Algorithms for Marketing-Mix Optimization [PDF]
Algorithmica, 2010 Algorithms for determining quality/cost/price tradeoffs in saturated markets are considered. A product is modeled by $d$ real-valued qualities whose sum determines the unit cost of producing the product. This leads to the following optimization problem: given a set of $n$ customers, each of whom has certain minimum quality requirements and a maximum ...
Joachim Gudmundsson +2 more
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How Does the Implementation of Social Entrepreneurship Business-to-Business Marketing Strategy?
Journal of Consumer Sciences, 2023 XYZ as a social entrepreneur in Bogor, produces handicrafts from newspapers to raise public awareness of environmental and social issues. This study aims to identify the marketing mix applied by XYZ, analyze customer perceptions of the marketing mix ...
Retnaningsih +2 more
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The effect of international sporting event marketing mix (7Ps) on foreign spectators’ destination image, satisfaction and revisit intention: An empirical evidence from 2019 Gwangju FINA World Championships [PDF]
Cheyuk gwahag yeon-gu, 2020 Purpose Limited research has investigated the marketing mix of international sporting events empirically. This study filled this gap by identifying the marketing mix and examined the structural relationships among marketing mix, destination image ...
Doo-Sik Min
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An empirical investigation on factors influencing customer selection of ADSL services [PDF]
Management Science Letters, 2013 In this paper, we present an empirical investigation on various factors affecting ADSL service selection in city of Tehran, Iran. The proposed model of this paper uses a standard questionnaire and distributes it among randomly selected customers who have
Naser Azad, K. Darabi
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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023 This study aims to determine the direct influence of the marketing mix on customer satisfaction and loyalty as well as the indirect influence of the marketing mix on loyalty through customer satisfaction for food service at restaurants in Ho Chi Minh ...
Nguyễn Hải Quang
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THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT
Acta Scientiarum Polonorum. Oeconomia, 2020 This research describes the main approaches of digital marketing models based on the marketing mix concept. It outlines the main components of various models, such as: “5W” Internet marketing complex of Mosley-Matchett; “8Р” e-marketing mix of ...
Olena Vynogradova, Nina Drokina
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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK ASURANSI SYARI'AH
Jurnal Hukum Islam, 2016 Penelitian ini ingin membuktikan pengaruh religiusitas terhadap keputusan pembelian asuransi syariah, dengan marketing mix sebagai variabel moderator. Aspek marketing mix yang diambil meliputi lokasi, harga, promosi, dan produk.
Kuat Ismanto
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