Results 1 to 10 of about 56,655 (293)
Where do adults see alcohol marketing? Insight from a cross-sectional survey in the United Kingdom. [PDF]
J Public Health (Oxf)Critchlow N, MacKintosh AM, Ford A.
europepmc +1 more source
Journal of Social Marketing, 2020 Purpose: The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the marketing mix ...
Timo Dietrich, Sharyn Rundle-Thiele
exaly +2 more sources
Some of the next articles are maybe not open access.
The Business & Management Collection, 1992
The issues to be addressed in Chapter 11 include: 1 The concept of the marketing mix. 2 Identification of the mix ingredients. 3 Selection of a marketing mix. 4 Management of the marketing mix.
openaire +2 more sources
The issues to be addressed in Chapter 11 include: 1 The concept of the marketing mix. 2 Identification of the mix ingredients. 3 Selection of a marketing mix. 4 Management of the marketing mix.
openaire +2 more sources
1995
The marketing mix is the name given to the main demand-influencing variables that are available to an organisation. This is because, when a customer makes a purchase or engages in an exchange, what they are responding to is not just the product, but a whole range of variables which constitute the offer.
Mike Meldrum, Malcolm McDonald
openaire +7 more sources
The marketing mix is the name given to the main demand-influencing variables that are available to an organisation. This is because, when a customer makes a purchase or engages in an exchange, what they are responding to is not just the product, but a whole range of variables which constitute the offer.
Mike Meldrum, Malcolm McDonald
openaire +7 more sources
2016
This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
openaire +1 more source
This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
openaire +1 more source
1998
Whenever a company expands across borders, it is faced with the issue of either sticking to its product without any change, adapting the product to the new market or developing an entirely new product. The decision taken will depend primarily on the preferences of consumers but is also closely linked with the cost of manufacturing and government ...
Hellmut Schütte, Deanna Ciarlante
openaire +1 more source
Whenever a company expands across borders, it is faced with the issue of either sticking to its product without any change, adapting the product to the new market or developing an entirely new product. The decision taken will depend primarily on the preferences of consumers but is also closely linked with the cost of manufacturing and government ...
Hellmut Schütte, Deanna Ciarlante
openaire +1 more source
2020
The objective of this work is to contribute to the decompartmentalization of knowledge resulting from practitioners' experiences in religious marketing. Through an exploratory survey among six leaders of new churches and 90 of their worshippers, the authors tried to provide the basis for a reflection on the relevance of the use of religious marketing ...
openaire +1 more source
The objective of this work is to contribute to the decompartmentalization of knowledge resulting from practitioners' experiences in religious marketing. Through an exploratory survey among six leaders of new churches and 90 of their worshippers, the authors tried to provide the basis for a reflection on the relevance of the use of religious marketing ...
openaire +1 more source
Rethinking the bottom of the pyramid: Towards a new marketing mix
Journal of Retailing and Consumer Services, 2021Sonal Purohit, Justin Paul
exaly