Results 31 to 40 of about 18,323 (151)

EXTENDED MARKETING MIX (7Ps) AND HRM RECRUITING. HOW TO SELL A JOB

open access: yesStudia Universitatis Babeş-Bolyai Negotia, 2018
The need to merge marketing and human resource management gained momentum in the last two decades. The paper addresses the extended marketing mix, or the 7Ps of marketing, identifies and operationalize specific HRM components that fit this framework ...
Aurelian SOFICĂ, Smaranda COSMA
doaj   +1 more source

Integrated Marketing and Customers’ Decision Saving Funds in Islamic Banks

open access: yesShirkah, 2019
Indonesia has a good market potential for Islamic banking business development. However, the market share of Islamic banks is still far behind the conventional ones. Over 5 years, Islamic marketing mix has been integrated with the contemporary marketing
Wenda Wahyu Christiyanto, Mardi Astutik
doaj   +1 more source

Aktivitas Bauran Komunikasi Pemasaran Di Perusahaan Jamu Ibu Tjipto Kota Tegal

open access: yesKomunikator, 2017
Activities marketing today not just activities selling, but is activity to gain loyal customers. This is not easy work so there needs integrated marketing communications.
Agus Susanto, Ahmad Sunardi
doaj  

Digital Marketing Mix Is A Facelift Of Traditional Marketing Mix

open access: yesİlköğretim Online, 2023
The marketing mix was developed during the early stages of the marketing concept, when physical items, physical distribution, and mass communication were the most important factors. The marketing mix paradigm, in its renowned version of the 4 Ps, has been the subject of debate both in academic literature and in management practice throughout the growth
openaire   +1 more source

Brand Marketing via Facebook: An Investigation of the Marketing Mix, Consumer-Based Brand Equity, and Purchase Intention in the Fitness Industry

open access: yesMarketing Management Journal, 2017
Due to the rising number of fitness club brands and lack of consumption, there has been a call to improve the industry's consumer-targeted business practices.
BENJAMIN K. WRIGHT   +2 more
doaj   +1 more source

Pristup dizajniranju ISDN marketinškog miksa

open access: yesPromet (Zagreb), 2012
Initial "commercial" ISDN marketing-mix applications confirm the import of marketing in successful implementation of ISDN. Within insufficiently researched complex of ISDN marketing issues the paper presents the concept of the required more vigorous ...
Ivan Bošnjak
doaj   +1 more source

Strategic approach to film marketing in international setting [PDF]

open access: yesMarketing (Beograd. 1991), 2011
This paper represents the strategic aspects of the film marketing through an analysis of contemporary international theory and practice. The analysis is based on the basic principles of the film marketing and film product development.
Štavljanin Velimir   +2 more
doaj   +1 more source

EXPRESSIONS THAT CREATES CONFUSION AMONG THE ELEMENTS OF PROMOTION MIX: SALES PROMOTION

open access: yesХабаршысы. Экономика сериясы, 2018
More than 20 years on marketing, research and publications have dealt with research problems based on marketing mix and have mostly examined marketing processes.
A. Ерсой, Д. Келесбаев
doaj  

Faktor Penentu Green Marketing Mix Decision pada Coffee Shop di Yogyakarta

open access: yesValue: Jurnal Manajemen dan Akuntansi
The increasing volume of waste, particularly food waste and plastic waste, has become an important environmental issue in Yogyakarta. The rapid growth of coffee shops in Yogyakarta has intensified business competition.
Nia Kartika Putri, Gia Rizky
doaj   +1 more source

MARKETING MIX IN SPORT [PDF]

open access: yesSport Mont, 2011
Marketing mix'' along the term of life cycle has robbed the trademark for the conception of marketing and the market direction of company, corporations and institutions. Essence marketing-mixa is in the simultaneous determining of the target market group
Srećko Novaković, Slobodan Živkucin
doaj  

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