Hierarchical marketing mix models with sign constraints. [PDF]
J Appl Stat, 2021 Chen H, Zhang M, Han L, Lim A.
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How Important Is Green Marketing Mix For Consumer? Lesson From The Body Shop
Jurnal Manajemen, 2019 The increasing of consumer needs for cosmetics must be balanced with the care of environmental issues through marketing activities (green marketing). The green marketing concept can be applied in every element of marketing mix comprehensively.
Siti Sarah Chairunnisa, Idqan Fahmi, Siti Jahroh
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Application of Conjoint Analysis and 5Ps Marketing Mix in Identifying Customer Preference of Alcohol Consumption among Youths in the Philippines. [PDF]
Foods, 2023 Yandug JSG, Ponce FD, Ong AKS.
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The Role of Sport Marketing Mix in Generating Revenue for Iranian Football Clubs
Annals of Applied Sport Science, 2018 Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research
Jabar Seifpanahi Shabani +2 more
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Effectiveness of a Social Marketing Mix Intervention on Changing the Smoking Behavior of Santri in Traditional Islamic Boarding Schools in Indonesia. [PDF]
J Prev Med Public Health, 2022 Ismail I +7 more
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Is traditional marketing mix still suitable for hotel banquets? An empirical study of banquet marketing in five-star hotels. [PDF]
Front Psychol, 2022 Yin J, Fang S, Cheng Y.
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Applying the goal programming in the management of the 7P marketing mix model at universities-case study. [PDF]
PLoS One, 2021 Ryńca R, Ziaeian Y.
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Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork. [PDF]
Foods, 2021 Kung ML, Wang JH, Liang C.
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An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service. [PDF]
Complex Intell Systems, 2022 Altay BC +2 more
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The Effectiveness of the Marketing Mix for Guesthouses. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 Marketing is a core management function for any business, but smaller tourism businesses seem to underestimate the value of effective marketing and handle marketing in a more informal and unstructured manner.
KC Thwala, Professor E Slabbert
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